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PayPal Opens Payments Platform To Developers By Barry Levine November 4, 2009 9:26AM     PayPal is opening its payment system to developers with new APIs that make it easier to add PayPal to applications and devices. The PayPal APIs include currency conversion and a way to let bank customers send funds. Payroll applications are also possible. An analyst said the PayPal moves will give the payments service a larger presence.   Related Topics PayPal Payments APIs Payroll Latest News Plasma-TV Ban Could Be Costly Barnes & Noble Nook Is Delayed Flat PC Shipments Hurt Dell's Stock Ballmer Says Windows 7 Sales Good New Pogoplug 'Cloud' Gets Social PayPal everywhere. That could be the slogan of the online payment company's expanded Global Payments Platform, following an announcement Tuesday of new application programming interfaces (APIs) that make it easier to integrate PayPal into third-party applications. The announcement at the PayPal X Innovate 2009 conference in San Francisco also included a new portal and introductory pricing for developers. The updated Adaptive Payment APIs expand payment capabilities for multiple recipients and multiple platforms, including mobile devices. Funds Transferred in Seconds Osama Bedier, PayPal's vice president of platform, said the new software development kit for mobile will allow a developer to "just tell us how much you want to get paid and what the payment is for, and the funds will be transferred in seconds, not days or weeks." New capabilities in the APIs include currency conversion for global payment applications and a Pay Anyone option, so financial institutions can let customers send money when they are logged into their bank accounts without needing a PayPal account. Developers can also now create "reusable payment agreements" between buyers and sellers. Payment approval takes place online, but the actual movement of money can take place offline, at various intervals, and through devices that do not need to be online at the time. The APIs open up PayPal's payment system to developers. Upgrades also include the ability for developers to create person-to-person or business-to-business solutions, and allow developers to take a percentage of a transaction. Security and Mobility With parallel payments, applications can let buyers send money to several recipients at once, which means not only can different items be purchased from different sellers at once, but payroll applications are also possible. A new pricing model to entice developers will begin in the second quarter of next year. Laura DiDio, an analyst with industry research firm Information Technology Intelligence Corp., said the announcement means the PayPal payment mechanism can now be integrated into a wider array of applications and device types. PayPal is trying to open up its platform to developers, she said, which will give it a larger presence. Noting that the company had "a thousand developers" for its beta program, DiDio said developers can now embed PayPal and "do it for an affordable price, in a way they haven't really done before." "No one is competing with PayPal directly," DiDio pointed out, adding that while credit cards are still prominent for buying, PayPal is becoming more prevalent in accepting payments as well as in making payments. She also noted that PayPal is emphasizing its security measures, which, along with mobility, are among the top concerns for developers and businesses.   Advertisement  Tech Trends 1.   New Pogoplug 'Cloud' Gets Social 2.   Salesforce Makes Business Social 3.   Cisco, Logitech Target Mainstream 4.   Could This Be the Season for Web TV? 5.   AMD Powers Top Cray Supercomputer Frugal Twitter-Only Device Offered TwitterPeek doesn't need a data plan. Average Rating: Social-Networking Security a Concern Facebook hijacking shows dangers. Average Rating: Cisco, EMC Team on Private Clouds Partner for new data-center approach. Average Rating:

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