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TechCrunch: Google Gives Android Developers Improved Analytics To Track Users' Acquisition And Engagement Data 2013-10-03 1:31pm -07:00T Visit TechCrunch Outtake: Google has long allowed mobile developers to use Google Analytics to track their apps’ performance. Today, it’s making it a bit easier to get insights into an app’s user acquisition and engagement by letting developers link their Google Analytics and Google Play Developer Console accounts. This, according to Google, means developers and marketers can now – for the first time – get a full view of their Play acquisition funnel in “one easy to understand report.” This report will highlight data like Google Play traffic sources, views on Google Play, installs and information about new users. This referral flow should make it a lot easier for developers and marketers to figure out which blog posts, news articles or marketing campaigns are most effective in driving users to their apps and bring the highest quality traffic. All of this data is now available in Google Analytics after developers link the two accounts, which should only take a few second. The Play Developer Console itself, however, is also getting a bit of an update. It’ll now show information about how often users use an app, for how long and... Read More on TechCrunch...   © Copyright 2013 TechCrunch. All rights reserved. If you've enjoyed this content, please visit TechCrunch to show your appreciation. Information for Bloggers

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Network Security Spotlight

How Bad is the Adobe Breach, Really? Adobe has confirmed a massive hack that led to the theft of 2.9 million customers' private information, including consumer names, encrypted credit or debit card numbers, and expiration dates.   Cloud App Tracker Netskope Steps Out of Stealth I.T. managers facing the difficult either-or choice of cloud app agility versus tight-laced security now have another option from the Los Altos, California-based company Netskope.   Symantec Takes Down Mega Botnet ZeroAccess, one of the largest-known botnets with more than 1.9 million computers in its network, is becoming a big problem for security teams. Symantec just took it down.

Enterprise Hardware Spotlight

Amazon Hopes To Fire Up Interest in New Tablets The latest tablets from Amazon provide a smooth passageway to its vast digital treasure trove of e-books, movies and other content. Here are three new or expanded features that aim to fire up interest.   Dell Launches New XPS Laptops and Venue Tablets In its first major product release since the announcement that it was being taken private, computer maker Dell has unveiled a new tablet product line, as well as new XPS laptops.   Review: Amazon's Kindle Fire HDX Slimmer, Sharper You're sure to notice one major thing about Amazon's new Kindle Fire tablet: It lost a lot of weight. The engineers at Amazon have managed to slim down their flagship tablet device in every dimension.

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