News & Information for Technology Purchasers

NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today

Home	Enterprise I.T.	Cloud & Virtualization	Applications	Unified Communications	More Topics...

600 FREE hours of supercomputing time. Register now with AWS. powerof60@amazon.com

Best of the Best: Tech Blog Roundup	Plan your data center growth

Home > Tech Blogs	Flag for objectionable content?
	Flag this article?

Average Rating: Rate this article:

Om Malik: Why aren’t marketers talking about the Twitter IPO? 2013-10-05 9:46am -07:00T Visit Om Malik Outtake: I’ve noticed an eerie silence in the digital marketing community. Very few are talking about the pending Twitter IPO. Why is that? Yes, I’ve seen the obvious article about how more ads will kill Twitter and how they’ll have to “strike the perfect balance” to meet the greed of Wall Street while not alienating Main Street or Madison Avenue. But where are the insightful discussions around the next phase of digital marketing, the rapidly maturing social advertising market and the mind-boggling speed at which consumer internet time is moving to mobile? Personally, I’m excited about the post-IPO Twitter and more specifically the next phase of social advertising, but others might be bearish. From my perspective here’s what Twitter needs to do to get marketers, not just talking, but advertising on the service. Prove it. While some marketers I’ve spoken with have seen promising results from Twitter advertising, many more haven’t even tried. This doesn’t mean they won’t, it just means Twitter advertising is seen as unproven. Twitter needs public success stories from big advertisers to convince brands to look deeper and test budget. Twitter must spend some of its IPO windfall creating and promoting success stories. Make Twitter a safe bet. For... Read More on Om Malik...   © Copyright 2013 Om Malik. All rights reserved. If you've enjoyed this content, please visit Om Malik to show your appreciation. Information for Bloggers

Latest Blog Entries from Om Malik: Rise of the prosumer analyst: How mobile is driving a new brand of business analysis Five ways to keep track of your fall TV favorites Android this week: Galaxy Note 3 reviewed; Moto X camera and Chrome web apps improved 7 Stories to read this weekend NSA targets Tor: leaks show how US weakens the privacy tools it pays to build Latest Tech Blogs from around the Blogosphere: Programmable Web: Best New Mashups: 17 DocuSignEnterprise Mashups Content Digitization QA: Recording from “A Comprehensive Test Automation Framework for Web and Mobile Applications” Content Digitization QA: Recording from “A Comprehensive Test Automation Framework for Web and Mobile Applications” Content Digitization QA: Recording from “A Comprehensive Test Automation Framework for Web and Mobile Applications” Site Rubix: Halloween Costumes For Kids: Outfits You Can Make With a Sheet!

Product Information and Resources for Technology You Can Use To Boost Your Business CRM Systems   2 million CRM success stories and counting...   Experience CRM and Business Success today with Salesforce.com.   Calculate ROI and bottom line improvements   Test drive how your teams can increase client value Cloud & Virtualization   BMC Cloud Management Software unleashes the power of the cloud.   Get 600 free supercomputing hours from Intel Amazon Web Services!   Amazon Web Services: Driving business transformation with big data Contact Centers   Test drive how your teams can increase client value   Calculate ROI and bottom line improvements. Customer Service   2 million CRM success stories and counting...   Find out how to create better shopping experiences in our white paper   Learn top ways to create better shopping experiences   Test drive how your teams can increase client value   Calculate ROI and bottom line improvements. Data Centers   UPS, Batteries, Power Supplies & Rack Accessories - Buy Online Now   Next Generation Data Center Is Here! Vblock™ Systems from VCE Enterprise Hardware   UPS, Batteries, Power Supplies & Rack Accessories - Buy Online Now   It's uptime all the time with Panasonic Toughbook® services. Enterprise I.T.   FREE White Paper - "Data Center Projects: Growth Model"   Deploying ethernet fabrics just got easier with Brocade. Enterprise Software   BMC Cloud Management Software unleashes the power of the cloud.   Deploying ethernet fabrics just got easier with Brocade. Hardware   Reduce downtime. Smart-UPS protect 24/7/365 network availability!   UPS, Batteries, Power Supplies & Rack Accessories - Buy Online Now Laptops & Tablets   It's uptime all the time with Panasonic Toughbook® services. Network Security   DDoS Awareness Day. From Hope to Strategy - REGISTER NOW   Join us for DDoS Awareness Day on October 23, 2013 Register Now Security Products   DDoS Awareness Day. From Hope to Strategy - REGISTER NOW   Join us for DDoS Awareness Day on October 23, 2013 Register Now Small Business   The best document scanner for you? Try KODAK's scanner selector Storage Networks   FREE White Paper - "Data Center Projects: Growth Model"

Network Security Spotlight

How Bad is the Adobe Breach, Really? Adobe has confirmed a massive hack that led to the theft of 2.9 million customers' private information, including consumer names, encrypted credit or debit card numbers, and expiration dates.   Cloud App Tracker Netskope Steps Out of Stealth I.T. managers facing the difficult either-or choice of cloud app agility versus tight-laced security now have another option from the Los Altos, California-based company Netskope.   Symantec Takes Down Mega Botnet ZeroAccess, one of the largest-known botnets with more than 1.9 million computers in its network, is becoming a big problem for security teams. Symantec just took it down.

Enterprise Hardware Spotlight

Amazon Hopes To Fire Up Interest in New Tablets The latest tablets from Amazon provide a smooth passageway to its vast digital treasure trove of e-books, movies and other content. Here are three new or expanded features that aim to fire up interest.   Dell Launches New XPS Laptops and Venue Tablets In its first major product release since the announcement that it was being taken private, computer maker Dell has unveiled a new tablet product line, as well as new XPS laptops.   Review: Amazon's Kindle Fire HDX Slimmer, Sharper You're sure to notice one major thing about Amazon's new Kindle Fire tablet: It lost a lot of weight. The engineers at Amazon have managed to slim down their flagship tablet device in every dimension.

Navigation NewsFactor Network Home/Top News | Enterprise I.T. | Cloud & Virtualization | Applications | Unified Communications | Mobile Tech | Hardware | Business Intelligence World Wide Web | Network Security | Data Storage | Small Business | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech Press Releases NewsFactor Network Enterprise I.T. Sites NewsFactor Technology News | Enterprise Security Today | CRM Daily NewsFactor Business and Innovation Sites Sci-Tech Today | NewsFactor Business Report NewsFactor Services FreeNewsFeed | Free Newsletters | About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise Privacy Policy | Terms of Service © Copyright 2000-2013 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.