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MobileCrunch: The Potential And Pitfalls Of Twitter's Mobile Business 2013-10-05 9:46am -07:00T Visit MobileCrunch Outtake: Twitter has millions of monthly users, growing revenue, brand awareness, a propensity for breaking news, and data ripe for mining. Adding to this, Twitter’s main feed allows advertisers and media outlets to grab users’ eyeballs in a time when so many are looking away from the big screens in their living rooms to the small screens in their laps. But Twitter also has a growth problem, which potentially limits the extent of what it hopes to accomplish, and the revenue it could earn. Twitter’s problem and its potential lie in its mobile nature. On Thursday, the company revealed a steadily rising user base, 138 million monthly actives in March 2012, going to 218 million now, 75% of whom are mobile. But its sequential growth from quarter to quarter has been declining. 18% growth in monthly actives as of March 2012, followed by quarters where growth fell between 9% and 11%, to finally just 7% growth in June 2013. MOBILE-FIRST FROM DAY ONE Twitter was, in its own way, a mobile-first company before such a buzzword even existed. Launched firmly in the midst of the “Web 2.0″ era, where social networks weren’t established destinations, but more experimental... Read More on MobileCrunch...   © Copyright 2013 MobileCrunch. All rights reserved. If you've enjoyed this content, please visit MobileCrunch to show your appreciation. Information for Bloggers

Latest Blog Entries from MobileCrunch: Twitter Quitters And The Unfiltered Feed Problem Google, SAP, Cisco & Samsung Among Potential Tech Buyers For Some Or All Of BlackBerry, Says Reuters Filing Says Sleep- And Health-Tracking Startup Lark Is Raising Another $3.6M This Week On The Gadgets Podcast: Silk Road, Instagram Ads, BBM, And The Z30 Locca Wants To Stop You Losing Stuff - Or Your Kids - With Its SIM-Packing GPS Trackers Latest Tech Blogs from around the Blogosphere: Programmable Web: Best New Mashups: 17 DocuSignEnterprise Mashups Content Digitization QA: Recording from “A Comprehensive Test Automation Framework for Web and Mobile Applications” Content Digitization QA: Recording from “A Comprehensive Test Automation Framework for Web and Mobile Applications” Content Digitization QA: Recording from “A Comprehensive Test Automation Framework for Web and Mobile Applications” Om Malik: Rise of the prosumer analyst: How mobile is driving a new brand of business analysis

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Network Security Spotlight

How Bad is the Adobe Breach, Really? Adobe has confirmed a massive hack that led to the theft of 2.9 million customers' private information, including consumer names, encrypted credit or debit card numbers, and expiration dates.   Cloud App Tracker Netskope Steps Out of Stealth I.T. managers facing the difficult either-or choice of cloud app agility versus tight-laced security now have another option from the Los Altos, California-based company Netskope.   Symantec Takes Down Mega Botnet ZeroAccess, one of the largest-known botnets with more than 1.9 million computers in its network, is becoming a big problem for security teams. Symantec just took it down.

Enterprise Hardware Spotlight

Amazon Hopes To Fire Up Interest in New Tablets The latest tablets from Amazon provide a smooth passageway to its vast digital treasure trove of e-books, movies and other content. Here are three new or expanded features that aim to fire up interest.   Dell Launches New XPS Laptops and Venue Tablets In its first major product release since the announcement that it was being taken private, computer maker Dell has unveiled a new tablet product line, as well as new XPS laptops.   Review: Amazon's Kindle Fire HDX Slimmer, Sharper You're sure to notice one major thing about Amazon's new Kindle Fire tablet: It lost a lot of weight. The engineers at Amazon have managed to slim down their flagship tablet device in every dimension.

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