With its IPO waiting in the wings, new features seem to be spilling out of Twitter’s headquarters in San Francisco almost daily. Some are clearly designed to kiss up to the television industry — since that’s where the money seems to be — while others have a more subtle mission: namely, to convince people to use the service more. User growth and engagement is one of the metrics Twitter is probably most focused on as it prepares to go public.
To that end, we have seen the launch of two interesting Twitter accounts in the past week: one, called @MagicRecs, was an experiment in suggesting new users to follow, based on whether other people in your stream were also following an account. The second, called @EventParrot, looks an awful lot like a real-time news alert service that sends you direct messages — the same way that @MagicRecs did — when there is a news event that it thinks you might be interested in.
More notifications to keep you engaged
The @MagicRecs account was recently promoted to an official Twitter feature, which presumably means the experiment went well. And while Twitter hasn’t confirmed that @EventParrot is an official...