It’s official. Toyota conducted a poll asking a simple question: what should the plural form of Prius be? After 1.8 million people cast their votes, a clear winner was chosen. So what exactly do you call more than one Prius (choices ranged from Priuses to Prium)? The answer is “Prii”(pronounced Pree-Eye).Nielsen Awards Toyota As 2012 Automotive Green Marketer Of The Year
According to a recent Nielsen analysis of consumer awareness, TV advertising response, and social media buzz, Toyota Motor Corporation is the greenest auto marketer of 2012.
The automaker brought home the third annual Nielsen Automotive Green Marketer of the Year Award, which was presented this week (November 29, 2012) at the Los Angeles International Auto Show
Toyota won by leveraging their effective Prius family ad campaigns as well as their social media events to vault to the top. More than half (53%) of respondents were aware of Toyota’s green marketing initiatives. In addition, Toyota’s campaigns helped cultivate their strong green enthusiast base which drove the most positive online sentiment among the nominees, surpassing the Auto Average by 64%.
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