Ping, a mobile messaging app that turns emails into real-time conversations, is relaunching today under the new name of “hop.” (It seems that PING Golf may not have cared for the original name too much). But the name isn’t the only thing getting a makeover since the app’s reveal only a month ago – Ping, now hop, is also now optimized for iOS 7, syncs faster, and includes new and tweaked features that better mimic those found in traditional email, like the cc: and bb: fields, for example, or subject lines that are preserved during group conversations.
By calling hop a “mobile messaging app,” you may be placing it in the wrong box in your mental model of the messaging landscape. “Messaging apps” bring to mind things like Whatsapp, Snapchat, MessageMe, Path, and others, while hop falls somewhere closer to mobile email clients like Mailbox or Boxer on the messaging app spectrum.
Instead of building yet another SMS replacement utility, the team at hop re-imagined how email would work if it felt more like the real-time conversations that take place elsewhere on our mobile devices today.