App testing and updation has never been an easy ride for developers, especially on the iOS platform. Developers usually end up A/B testing on the web for product optimization and then try out new features and designs regularly, modifying their app along the way. Quick changes on native mobile apps are comparatively tougher as it has to be updated through the app stores.
Appiterate, a New Delhi based startup, is trying to make things a bit more easier and visual for app developers.
The company has developed a WYSIWYG A/B testing platform for iOS and Android apps using which developers and product managers can run A/B tests on any element of a mobile app. These include formatting and placement of Call to Action (CTA) elements, text, images, workflows etc. Developers will have access to a visual drag-and-drop interface for the same.
Tanuj Mendiratta, Co-founder & CEO, Appiterate, says “The experience of working with top app publishers made us realize that there are big gaps in the app ecosystem. For e.g., on the web, developers quickly build an MVP and then push changes regularly, sometimes even multiple times a day. This iterative approach results...