Competition is fierce in the world of on-demand transportation. The consumer demand for better, more convenient car service has exploded over the last two years, and startups services are racing to capitalize. In fact, the race is now so heated that it seems some companies are willing to try anything to put the brakes on their competitors.
As one of the early movers in a staunch, union-controlled market, Uber is familiar with pushing against boundaries. It’s been known to offer perks to drivers from competitive services to get them to switch, including $50 gas cards just for stopping by its headquarters and signing bonuses for those who switch. But with Gett’s claims today, it appears as if Uber’s aggressive tactics may have gone too far.
Gett launched its black car service and hailing app this fall in New York City with the goal of offering a better, more affordable alternative to services existing black car services. With a $100 million run rate and a growing international business, Gett’s arrival was hardly lost on Uber. To welcome its competitor to New York, Gett claims that, over a span of three days last...