Today, with more product information and data on consumer goods living on the Web than ever before, Consumr launched in 2011 to give average Joes like you and me a better way to make sense of that data and find the best products. In an effort to become the Rotten Tomatoes or Yelp of consumer products, Consumr has been building a platform and mobile apps that allow users to create and peruse reviews on any product — written by other buyers — while strolling down the aisle in their local supermarket.
The startup’s app allows users to both search and browse its crowdsourced data on products by way of keyword search or actually scan barcodes with their phone to view customer reviews. Founded by the former head of mobile at Zagat, Ryan Charles, and CTO Noah Zitsman, the app’s clean design and clear use case were recognized in the mobile category at the 2013 Webby Awards and have managed a 4.5-star rating on the App Store.
Over the last year, however, Consumr has been focused on expanding its potential use case and developing a more personalized recommendation system...