Wearables are so hot right now. Apple iWatch rumours are in rude health. Google is apparently looking (beyond Glass) at picking up and strapping onto its business another startup in the wearables space (guesses for which in the comments pls).
Jawbone, maker of the UP fitness tracker bangle (and apparently not the company in Google’s Glassy sights), is running sweat-free towards an IPO. Action camera maker GoPro — ok, not technically a wearables company but the point of its cameras are that they are, y’know, wearable — has already filed for one. Smartwatch maker Pebble has raised a tonne of money since 2012, first via Kickstarter and then, off the back of its snowballing crowdfunder, from VC checkbooks.
Even though the genuine usefulness of bits of technology that you strap to your person still has a lot of proving to do – vs the intrusion (both visual, with a lot of these early devices being best described as uuuuuuuugggglllyyy; and, more importantly, the sensitive personal data being captured and monetized) – it’s the big huge lucrative potential that’s exciting makers and investors.
Mature Western markets are saturated with smartphones — ergo...