Newsletters
News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
Eliminate costly downtime!
Find out how with Free White Paper
& enter to win a Samsung Galaxy Note

www.apc.com
Best of the Best: Tech Blog Roundup
Fiercely productive scanners
Home > Tech Blogs  Flag for objectionable content? Flag for Objectionable Content?
Average Rating:
Rate this article:  
TechCrunch: A First Look At Echobox, An Analytics Tool For News Sites That Actually Helps Drive Traffic
2014-02-17 3:31am -08:00T Visit TechCrunch


Outtake:

Echobox

“It’s baffling to me why existing analytics tools are so backward,” says Antoine Amann, founder and CEO of Echobox. “They are mainly descriptive, typically showing you tons of fancy graphs and charts, but they don’t actually analyse the data for you.”

His startup, an analytics tool for news publishers, turns this approach on its head. Instead of simply displaying tons of analytics, Echobox looks at a site’s visitor data and, using its own algorithms and machine learning, actually recommends actions to take, including editorial, to drive additional traffic. Crucially, those recommendations are written in plain English.

Although Echobox is already being used by a major new publisher, it’s managed to remain in stealth mode until now and is currently running in private beta. However, TechCrunch has been given an exclusive demo of an early version of the product — a demo that, as somebody who writes the news, left me a little overawed.

The first thing you’ll notice about Echobox is the lack of complex charts or rows of data. Instead, publishers are presented with a list of actionable recommendations and insights, generated in real-time, based on their site’s visitor data. For example, it might recommend that...

Read More on TechCrunch...


  © Copyright 2014 TechCrunch. All rights reserved. If you've enjoyed this content, please visit TechCrunch to show your appreciation.

Information for Bloggers
 

Latest Blog Entries from TechCrunch:
One Medical Group Raises $40M To Help Reinvent The Doctor’s Office
LongAccess Wants To Cold-Store Your Digital Life For 30 Years
Weibo’s IPO May Underwhelm, But Don’t Discount Other Chinese Tech Stocks
Samsung And Amazon Team Up For Custom Galaxy Kindle E-Book App
Financial Management App Developer Qapital Launching To Challenge Mint.com
Latest Tech Blogs from around the Blogosphere:
hack a day: Lego Robot Plays Games For You As You Sleep
Techdirt: Do Nature's Publishers Even Read Their Own Articles About Open Access?
Techmeme: Instagram Reassigned Inactive "Kathleen" Username To An Employee But Will Give It Back (Sarah Perez/TechCrunch)
Techmeme: Google Fiber picks Kansas City to test Internet service for small businesses (Bobby Burch/bizjournals)
Techie Insider News: The Photographers Survey 2014 is Now Open
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
IBM Offers Security, Disaster Recovery as SoftLayer Service
New disaster recovery and security services for SoftLayer clients are being added by IBM. Big Blue said the new capabilities will speed cloud adoption by alleviating concern over business continuity.
 
How To Beat the Heartbleed Bug
Heartbleed headlines continue as IT admins scramble for answers no one has. Early reports of stolen personal data, including 900 social insurance numbers in Canada, are starting to trickle in.
 
After Heartbleed, OpenSSL Calls for More Support
The president of the OpenSSL Foundation says more support is needed from companies and governments that use its software so that it can better spot and fix flawed pieces of code such as Heartbleed.
 

Enterprise Hardware Spotlight
Vaio Fit 11A Battery Danger Forces Recall by Sony
Using a Sony Vaio Fit 11A laptop? It's time to send it back to Sony. In fact, Sony is encouraging people to stop using the laptop after several reports of its Panasonic battery overheating.
 
Continued Drop in Global PC Shipments Slows
Worldwide shipments of PCs fell during the first three months of the year, but the global slump in PC demand may be easing, with a considerable slowdown from last year's drops.
 
Google Glass Finds a Home in Medical Education, Practice
Google Glass may find its first markets in verticals in which hands-free access to data is a boon. Medicine is among the most prominent of those, as seen in a number of Glass experiments under way.
 

Mobile Technology Spotlight
Amazon 3D Smartphone Pics Leaked
E-commerce giant Amazon is reportedly set to launch a smartphone after years of development. Photos of the phone, which may feature a unique 3D interface, were leaked by tech pub BGR.
 
Zebra Tech Buys Motorola Enterprise for $3.45B
Weeks after Lenovo bought Motorola Mobility’s assets from Google for $2.91 billion, Zebra Technologies is throwing down $3.45 billion for Motorola’s Enterprise business in an all-cash deal.
 
CTIA Caves, Volunteers Kill Switch Plan
After bucking against the concept of a smartphone kill switch, the CTIA just announced the “Smartphone Anti-Theft Voluntary Commitment” to thwart smartphone thefts in the U.S.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | Small Business | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters | XML/RSS Feed

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.