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Programmable Web: BoomTown and Zillow Form API Partnership to Sync Lead Gen with CRM
2014-02-19 1:31pm -08:00T Visit Programmable Web


BoomTown, online marketing system for real estate professionals, has announced its first API integration with a third party lead generation source. BoomTown has partnered with Zillow to integrate lead information from Zillow’s Premier Agent system directly into BoomTown’s intelligent CRM platform.

BoomTown CEO, Grier Allen, commented:

“This is our first API connection with another lead generation source, and one of many steps we’re taking to further streamline the lead management efforts of our clients….Managing leads in multiple systems is one of the biggest pain points our clients face today, so we’re excited to be a launch partner of Zillow Tech Connect….”

BoomTown’s formula is straightforward and effective: “easy-to-use technology + exceptional guidance = an amazing experience for each of our clients.” As more and more real estate agencies, tools, and house hunters move online and to mobile apps, BoomTown has capitalized on the opportunity. The Zillow integration was an obvious next step for BoomTown as, leading up to the partnership, BoomTown had already seen over 1,000 agents manually import over 10,000 Zillow leads into BoomTown’s CRM system. After integration, the import...

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