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Om Malik: NBC and Amazon set the table for the Hannibal #13HourDevour
2014-02-20 10:31am -08:00T Visit Om Malik


Outtake:

Hungry for another binge? Hannibal Lecter hopes you are.

The dark serial killer drama Hannibal, created by Bryan Fuller and based on characters created by Thomas Harris, didn’t excel in terms of ratings last year, but thanks to strong DVR numbers and critical acclaim will be returning to NBC for a second season on Friday, Feb. 28th. As a prelude to that, however, the first season is now available exclusively on Amazon Instant Video, and NBC wants you to watch it — all at once.

For NBC is currently getting ready for the #13HourDevour, a social media event meant to encourage new and old fans alike to binge view their way through the first season of Hannibal. Fans of the show — known as “Fannibals” — will be able to converge on Twitter and Tumblr beginning at 12 PM EST on Sunday, Feb. 23rd to marathon the series.

Not only will fans watching be able to interact with Fuller, members of the show’s cast (including star Hugh Dancy, who will participate in a live Twitter Q&A under the hashtag #QforHugh) and potential “celebrity guests,” but there’s the promise of winning prizes and viewing exclusive content. (Plus, bathroom breaks are...

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