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Om Malik: Crunchyroll launches new Korean Drama site
2014-02-20 11:46am -08:00T Visit Om Malik


Anime-focused online video service Crunchyroll is targeting new audiences with, a new site that focuses squarely on Korean Drama. The new site, which Crunchyroll is slated to announce later on Thursday, will offer viewers new episodes of popular Korean dramas the same day they air on TV in South Korea.

Crunchyroll promised “thousands of hours” of new and catalog content in a press release that mentioned South Korean broadcasters KBS, MBC, SBS and CJ E&M as some of the new site’s content partners. All content will be subtitled, and videos will initially just be available to audiences in the U.S..

KDrama will launch on the web, iOS and Android first, but plans to add additional platforms in the near future. The site will use a freemium model, serving up some free and ad-supported content while also offering a subscription tier for access to additional content. For a limited time, that subscription tier will be available to paying Crunchyroll subscribers for no additional charges.

Cryunchyroll is one of a handful of online video companies focusing on content arbitrage: The company cheaply licenses foreign content for distribution outside of a broadcaster’s home market and then subtitle it to present it to audiences in...

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