Newsletters
News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
Best of the Best: Tech Blog Roundup
Tame your scariest paperwork. Find Out How
Home > Tech Blogs  Flag for objectionable content? Flag for Objectionable Content?
Average Rating:
Rate this article:  
Om Malik: Why designing enterprise software is about more than looks
2014-06-19 3:46pm -07:00T Visit Om Malik


Outtake:

Design has always been a big deal in the consumer world, but we’ve got reason to believe it’s quickly becoming a huge deal in the enterprise world, explained Kyle Wild, the co-founder and CEO of Keen IO, at Gigaom’s Structure event in San Francisco.

Extrapolating from his company’s experience over the past two years, Wild attributed Keen IO’s rapid growth — without a marketing budget — to his company’s embrace of the ethos of design. “Inside a company, design is the process how you build things,” Wild said.

One of the major trends in terms of enterprise software is the increasing sophistication of enterprise buyers. In short, they’re all swayed by design. Many of these customers use smartphones at home, and on the smartphone platform, users choose apps all the time based on the design of the app. So they might be an enterprise buyer during the day, but when they go home, they’re making decisions like whether to use Secret or Whisper. They’re making intuitive decisions based on mobile design, and then they take those attitudes to their day job.

“We’re seeing this happen in the analytics field, an industry not well known for user experience,” Wild said. “UX is now our major...

Read More on Om Malik...


  © Copyright 2014 Om Malik. All rights reserved. If you've enjoyed this content, please visit Om Malik to show your appreciation.

Information for Bloggers
 

Latest Blog Entries from Om Malik:
Canadian court forces Google to remove search results worldwide, as fears of “memory hole” grow
Congress passes cellphone unlocking bill, Obama likely to sign it into law
Holding onto the triple play: How costs, caps and contracts will keep ISPs flush
Bose sues Beats over patents for noise-canceling headphones
Canadian court forces Google to remove search results worldwide, as fears of “memory hole” grow
Latest Tech Blogs from around the Blogosphere:
Google Blog: Through the Google lens: search trends July 18-24
EVDOinfo: Verizon Wireless Confirms They Will Throttle Unlimited LTE Service
Site Rubix: Amina Buddafly Fires Back at Haters Judging Husband Peter Gunz (PHOTO)
NYT: Circuits: Technology: Garmin HUD+ Review
Ars Technica: British reality show rigs teens’ iPhones to record all their activity
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Researchers Working To Fix Tor Security Exploit
Developers for the Tor privacy browser are scrambling to fix a bug revealed Monday that researchers say could allow hackers, or government surveillance agencies, to track users online.
 
Wall Street Journal Hacked Again
Hacked again. That’s the story at the Wall Street Journal this week as the newspaper reports that the computer systems housing some of its news graphics were breached. Customers not affected -- yet.
 
Dropbox for Business Beefs Up Security
Dropbox is upping its game for business users. The cloud-based storage and sharing company has rolled out new security, search and other features to boost its appeal for businesses.
 

Enterprise Hardware Spotlight
Microsoft Makes Design Central to Its Future
Over the last four years, Microsoft has doubled the number of designers it employs, putting a priority on fashioning devices that work around people's lives -- and that are attractive and cool.
 
Contrary to Report, Lenovo's Staying in Small Windows Tablets
Device maker Lenovo has clarified a report that indicated it is getting out of the small Windows tablet business -- as in the ThinkPad 8 and the 8-inch Miix 2. But the firm said it is not exiting that market.
 
Seagate Unveils Networked Drives for Small Businesses
Seagate is out with five new networked attached storage products aimed at small businesses. The drives are for companies with up to 50 workers, and range in capacity from two to 20 terabytes.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | CRM Systems | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.