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MacRumors: Google Following in Apple's Footsteps With Songza Purchase
2014-07-01 3:46pm -07:00T Visit MacRumors


Outtake:

Just over a month after Apple announced plans to purchase Beats Electronics and the Beats Music service, Google has made its own music purchase, acquiring streaming music service Songza. First launched in 2007 and revamped in 2011, Songza is a curation-based music service much like Beats Music. Songza offers a multitude of customized playlists created by music experts, which revolve around different moods and activities. For example, in its iPhone app, Songza provides playlists for "Working Out," "Waking Up Happy," "Feeling Confident," and more. Beats Music, meanwhile, boasts "in-house curators" that provide handpicked albums and playlists based on a user's personal tastes. There's also a feature called "The Sentence," which offers playlists based on location, feeling, and genre. The two services are both similar in regards to their emphasis on human curation, which is becoming a must-have feature in the streaming music arena. Beats Music's focus on curation was one of the driving factors behind Apple's purchase of the service. beatssongzaBeats Music app on the left, Songza app on the right Apple has plans to keep Beats Music separate from its own...

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