The unbranded fashion and apparel stores contribute 75% to the total Indian Fashion and Apparel Market and so far, the only online aggregation that has been done is store listing on local search engines like Justdial.
NCR based startup Zakoopi has launched its search engine that provides a comprehensive listing of fashion and apparel stores (currently across Delhi / NCR) with more than 25 attributes of a store including GPS coordinates, product-wise pricing, customisation details, fabrics, styles, etc.
Zakoopi’s offerings include:
- Reviews and rating : Provides real user feedback to other potential shoppers through reviews and ratings
- Online community : a virtual community of “Shoppers” who are passionate about fashion and shopping. This community would organically develop the content on the website (reviews and ratings) and pull in more and more users.
The startup which has very recently gone live captures the offerings of 800 stores across Delhi and plans to add another 700 odd stores by the end of July.
Definitely an interesting concept – think of it as a Zomato/Yelp for fashion stores and while ecommerce companies are focused on products, offline stores definitely need more awareness...