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Techdirt: UK Advertising Regulator Nixes EA's Dungeon Keeper Advertisement Due To Microtransactions
2014-07-08 9:46pm -07:00T Visit Techdirt


Electronic Arts, fresh from being upset in the most recent "Worst Company" contest, isn't taking the defeat lying down. In fact, they're in full rebuilding mode, acquiring as much news about pissing people off as possible. Recently, for instance, you may have heard that the next Sims game will be published without the much-loved toddler children sims or the ability to create swimming pools in players' homes. The response from EA essentially states that they don't think that stuff is important, despite the public outcry. With an eerily similar recent history in the form of the SimCity debacle still fresh in everyone's mind, people aren't too happy.

But the real trump card the company has rolled out recently is the Dungeon Keeper mobile game which pissed off roughly everyone. And I don't just mean the critics, who essentially look upon this reboot of a beloved franchise as blasphemy, but even consumer rights groups are getting involved due to the cynical attempt in the game to extract microtransactions out of players through in-app purchases while claiming to be a free game. The UK's Advertising Standards Authority disallowed EA advertising Dungeon Keeper as...

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