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Om Malik: IIX gets $10.4M to help companies bypass the public internet
2014-07-16 4:31am -07:00T Visit Om Malik


Is the era of the best-effort internet over? As a larger amount of web traffic is sent between a few giant players and more and more dollars are riding on the bits traveling over networks, is the public internet the best route for government files sent to Amazon or Netflix streams?

A three-year-old startup called IIX hopes that the answer is no. The firm has built what its Founder and CEO Al Burgio hopes will be the next generation of peering, but is essentially a frictionless way to bypass the public internet. The company has just raised $10.4 million in funding from NEA to help expand its vision. But before we delve into that, let’s take a quick refresher on how the internet works.

A primer on peering and the internet

Cables at an Equinix facility.

Cables at an Equinix facility.

The internet is not one monolithic thing. It is a series of networks, literally pipes in the ground filled with fiber, coaxial cable or copper that terminate in a variety of end devices from at consumer modems to switches and servers inside data centers. Some companies like Google might own data...

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