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Om Malik: BYOD worries drove Apple-IBM deal — and a huge win for Apple
2014-07-16 7:01am -07:00T Visit Om Malik


Outtake:

If there was any doubt that IT worries over the bring-your-own-device (BYOD) issue were overblown, witness Wednesday’s news that IBM will sell and support Apple iOS devices in its big accounts and work with Apple to build enterprise applications for those devices.

Now before you hyperventilate over this (too late?), let’s remember, proof will be in the pudding. Two former collaborations between IBM and Apple (and I’m going to the way-back machine here) came to nothing. Remember Kaleida or Taligent? Neither does anyone else.

But back to yesterday’s news. CIOs see the need for this to happen. iPhones and iPads remain wildly popular but Apple is not known to work well with others. It does not do on-site service and support.  And IT pros are not wild  about the idea of waiting in line at the local Genius Bar.

This alliance — if it works as promised — makes that pain go away for IBM accounts.

Sravish Sridhar, CEO of Kinvey, an enterprise focused mobile application development platform, said his customers want a “BYO-AD” or Bring your own Apple Device policy.  “If IBM’s field reps are seeing iPad / iPhone as the preferred hardware for enterprises, then it has probably bubbled...

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  © Copyright 2014 Om Malik. All rights reserved. If you've enjoyed this content, please visit Om Malik to show your appreciation.

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