I want you to think about what you’re doing right now. I mean really think about it. As your eyes move across these lines and funnel information to your brain, you’re taking part in a conversation I started with you. The conveyance of that conversation is the type you’re reading on this page, but you’re also filtering it through your experiences and past conversations. You’re putting these words into context. And whether you’re reading this book on paper, on a device, or at your desk, your environment shapes your experience too. Someone else reading these words may go through the same motions, but their interpretation is inevitably different from yours.
This is the most interesting thing about typography: it’s a chain reaction of time and place with you as the catalyst. The intention of a text depends on its presentation, but it needs you to give it meaning through reading.
Type and typography wouldn’t exist without our need to express and record information. Sure, we have other ways to do those things, like speech or imagery, but type is efficient, flexible, portable, and translatable. This is what makes typography not only an art of communication, but one of nuance and craft,...