Newsletters
News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
Get Recognized.
Let an ISACA® certification
enhance your career.

Register for an Exam Today
Apple/Mac
Register for a certification exam.
Average Rating:
Rate this article:  
Amazon To Debut Set-Top Box For Holidays
Amazon To Debut Set-Top Box For Holidays

By Seth Fitzgerald
October 3, 2013 3:09PM

    Bookmark and Share
Set-top boxes have become incredibly popular and variations of the technology have also taken the world by storm. Between the Apple TV, Roku, and Google's Chromecast, the set-top box market is overcrowded, leaving Amazon at a slight disadvantage as it tries to enter the market for the first time.
 



With the holidays fast approaching, Amazon is reportedly going to release its own set-top box, which should compete with the Apple TV and Roku. It appears as though the set-top box would focus on providing access to Amazon Instant Video but presumably would include support for other on-demand networks such as Netflix or Hulu Plus.

At the same time as Amazon is gearing up to come out with its debut set-top box, Apple may be taking things a step further with its iTV. The iTV could come out as soon as 2014 if the rumors are correct and would provide a new competitor to what would still be a fresh Amazon product.

Codename Cinnamon

The Amazon set-top box is currently being referred to as Cinnamon, and will supplement Amazon's current expansion into the Internet TV and movie market. Amazon has already been stepping up its offerings in regard to Amazon Instant Video with 14 original show pilots (similar to Netflix's original content creation).

With its current expansion and original shows, Amazon may already be on the right track to compete with Netflix for online content but either way, the set-top box will help the company compete against Apple and Roku.

A Crowded Market

Set-top boxes have become incredibly popular and variations of the technology have also taken the world by storm. Between the Apple TV, Roku, and Google's Chromecast, the set-top box market is overcrowded, leaving Amazon at a slight disadvantage as it tries to enter the market for the first time.

Amazon is lucky however, as it appears to be approaching the market in the same way it approached the e-book industry. This means that instead of simply offering access to some of its current programs, Amazon may extensively integrate Prime Video with its set-top box, which could make the product similar to the Kindle in many ways.

Amazon is not trying to sell massive amounts of tablets by coming out with e-readers, it is trying to become the best content provider for books. This may be the same strategy that Amazon adopts for its video offerings. By providing an exclusive way to access Amazon video content, the company could become a major player in the online video market instead of just competing against other set-top box manufacturers.

Amazon's Prime service already provides access to thousands of titles (along with free two-day shipping) and only costs $80 per year. This price is extremely competitive in relation to Netflix and even includes some content that Netflix does not have.

Customers can already access Amazon Prime Video on some Internet-enabled set-top boxes and TVs but an exclusive Amazon device could boost the program's popularity.

So, if these reports end up being correct and Amazon does come out with a set-top box before the holiday season begins, Amazon may be able to put up a fight against Google, Apple, Roku, and even Netflix.
 

Tell Us What You Think
Comment:

Name:

amhunn:

Posted: 2013-10-08 @ 8:39am PT
To Amazon, Apple TV And Others - How To Win The OTT Box Wars http://lnkd.in/bEr-8GB
They should look no farther than how cable got its foothold with the basic tentpoles of content: sports, news, and music.

k:

Posted: 2013-10-04 @ 10:13pm PT
If it's easy set up and price is right, I would buy it.



Neustar, Inc. (NYSE: NSR) is a trusted, neutral provider of real-time information and analysis to the Internet, telecommunications, information services, financial services, retail, media and advertising sectors. Neustar applies its advanced, secure technologies in location, identification, and evaluation to help its customers promote and protect their businesses. More information is available at www.neustar.biz.


 Apple/Mac
1.   Mac OS Yosemite Beta 4 Released
2.   Apple Smart Watch Patent Surfaces
3.   iPhone 6: Bad for Apple Tablet Sales?
4.   Longtime Apple Director Steps Down
5.   Business Impact of IBM-Apple Deal


advertisement
Apple Digital Book Settlement Set
But company still appealing decision.
Average Rating:
Mac OS Yosemite Beta 4 Released
Public preview could be coming soon.
Average Rating:
iPhone 6: Bad for Apple Tablet Sales?
Most likely, it will be a huge hit.
Average Rating:
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
34 European Banks Hit by Android-Skirting Malware
Criminals have been finding gaping holes in Android-based two-factor authentication systems that banks around the world are using. The result: 34 banks in four European countries have been hit.
 
New Web Tracking Technologies Defeat Privacy Protections
Recently developed Web tracking tools are able to circumvent even the best privacy defenses, according to a new study by researchers at Princeton and the University of Leuven in Belgium.
 
Juniper DDoS Solution Aims at High-IQ Networks
In the face of more complex attacks, Juniper Networks is boosting its DDoS Secure solution to help companies mitigate the threats with more effective security intelligence throughout the network fabric.
 

Enterprise Hardware Spotlight
Contrary to Report, Lenovo's Staying in Small Windows Tablets
Device maker Lenovo has clarified a report that indicated it is getting out of the small Windows tablet business -- as in the ThinkPad 8 and the 8-inch Miix 2. But the firm said it is not exiting that market.
 
Seagate Unveils Networked Drives for Small Businesses
Seagate is out with five new networked attached storage products aimed at small businesses. The drives are for companies with up to 50 workers, and range in capacity from two to 20 terabytes.
 
Another Day, Another Internet of Things Consortium Is Born
In the emerging Internet of Things, zillions of devices will be talking to each other. Samsung, Intel and Dell just formed a consortium to ensure each thing can understand what others are saying.
 

Mobile Technology Spotlight
Apple Patent for Smart Watch Comes to Light
Does a new smart watch patent issued to Apple provide a preview of the expected wearable from the tech giant? Some Apple-watchers are parsing the patent for signs of the coming product.
 
Will iPhone 6 Cannibalize Apple's Tablet Sales?
Could Apple’s iPhone 6 -- it’s so-called super-size phone due to hit store shelves this fall -- come back to haunt the smartphone maker? Some observers say yes; others say preposterous.
 
Axed Nokia X Phones Suffered from Lack of Identity
So long, Nokia X, we hardly knew you. The Nokia X phones Microsoft discontinued blend two rival operating systems, but leave out the best of each. As a result, the devices didn't become a runaway hit.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | Small Business | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.