Newsletters
News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Click for more information, or
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
Apple/Mac
DDoS Protection Powered By Verisign
Average Rating:
Rate this article:  
'Samsung Experience' To Push Products at Best Buy

'Samsung Experience' To Push Products at Best Buy
By Adam Dickter

Share
Share on Facebook Share on Twitter Share on Linkedin Share on Google Plus

The Samsung Experience stores inside of Best Buy will feature both Samsung 'experience consultants' and the familiar Best Buy blue-shirt sales associates, with Samsung employees handling demonstrations, product services and Samsung account set-ups and the blue-shirts handling sales.
 


In its next step to counter archrival Apple, South Korean tech giant Samsung is looking to establish its own direct retail presence in the United States. But rather than open brick-and-mortar-shops across the street from Apple stores to sell smartphones, tablets and TVs, Samsung plans to open Samsung Experience shops in 1,400 Best Buy and Best Buy Mobile outlets in the U.S. this month.

It's an alliance that also helps Best Buy stop what has to be an annoying practice -- people using its showrooms for a hands-on look at new merchandise, so they can then continue shopping online. Dedicated Samsung staff on hand to answer questions and demo products may have a better shot at closing the deal in-store.

Leveraging Resources

Both companies hope to gain ground against Apple's hugely successful chain of retail stores launched by then-CEO Steve Jobs in 2001. The company now has nearly 400 stores in 14 countries, grossing $16 billion in 2011, fueled by the panache of its brand.

"This is...about countering Apple's stores for Samsung and in creating a unique relationship tied to Samsung's products for Best Buy," technology consultant Rob Enderle of the Enderle Group told us.

He said Richardson, Texas-based Best Buy, a survivor in the struggling retail electronics trade, is wise to attach itself to the Samsung juggernaut. The company recently became the world's leading phone manufacturer, toppling Nokia, and its tablets are the only ones giving Apple's iPad a run for the money. Samsung also makes computers, TVs, cameras and home appliances, though the focus here seems to be on mobile devices. The partnership allows each company to leverage the other's resources to accomplish its goals.

"Samsung is currently outspending everyone else on marketing which is leading to more demand for Samsung's products," Enderle said. "Samsung doesn't want to open their own stores so it is using Best Buy as a proxy, [while] Best Buy is doing this so that Samsung will market Best Buy as the place to go to buy Samsung's high-demand offerings."

The first 900 Samsung Experience Shops will open by early May, with the rest launching by early summer.

Team Effort

The stores will feature both Samsung 'experience consultants' and the familiar Best Buy blue-shirt sales associates, with Samsung employees handling demonstrations, product services and Samsung account set-ups and the blue-shirts handling sales.

"Consumers will have one place to not only explore and learn about our full portfolio of mobile products, but also the support of a Samsung expert to help with selecting and servicing them," Dale Sohn, president of Samsung Telecommunications America, in a statement.

Shawn Score, head of U.S. Retail for Best Buy, said "This is part of our Renew Blue transformation strategy -- working closely with vendor partners to innovate and drive value, while also updating our stores to focus on growing and profitable categories."
 

Tell Us What You Think
Comment:

Name:



Salesforce.com is the market and technology leader in Software-as-a-Service. Its award-winning CRM solution helps 82,400 customers worldwide manage and share business information over the Internet. Experience CRM success. Click here for a FREE 30-day trial.


 Apple/Mac
1.   Popular Mailbox App Comes to Mac
2.   Apple Opens China iCloud Data Center
3.   Android Crushing Smartphone Rivals
4.   Apple Bans Toxic Factory Chemicals
5.   Apple's Workforce Mostly White, Male


advertisement
New App To Manage Time Better
Helping to organize your busy life.
Average Rating:
Popular Mailbox App Comes to Mac
Takes to-do list approach to the inbox.
Average Rating:
Apple Bans Toxic Factory Chemicals
Cleans up China production of iPhones.
Average Rating:
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Chinese Hackers Nab Info on Millions of U.S. Patients
A group of Chinese hackers has stolen the personal information, including names and Social Security numbers, of about 4.5 million patients at hospitals operated by Community Health Systems.
 
Premier FBI Cybersquad in U.S. To Add Agents
After helping prosecutors charge Chinese army officials with stealing trade secrets from major companies and by snaring a Russian-led hacking ring, the premier FBI cyber-squad is getting a boost.
 
Apple Opens iCloud Data Center in China
Treading lightly, Apple acknowledged it has started to store encrypted iCloud personal data of some Chinese users on servers in mainland China, operated by the state-owned China Telecom.
 

Enterprise Hardware Spotlight
Compression, Deduplication Come to Violin Concerto 2200
Violin Memory has announced that data deduplication and compression capabilities are now available on its Concerto 2200 solution. Typically, users will experience deduplication rates between 6:1 and 10:1.
 
Cisco Axes 6,000 Employees in Restructuring Plan
Faced with declining profits, Cisco is laying off up to 6,000 employees in the months ahead -- a whopping 8 percent of its global workforce. That's in addition to the 4,000 jobs Cisco cut last year.
 
Web Slows, Have Internet Routers Reached The Limit?
If you encountered problems connecting to the Internet on August 12, you weren't alone. Networking experts blame the wide-scale slowdown on outdated routing systems that are reaching their limits.
 

Mobile Technology Spotlight
HTC Debuts Windows Phone Version of One M8 Smartphone
HTC is bringing the Windows Phone mobile OS to its flagship One M8 device -- the first time any mainstream flagship smartphone has been offered with a choice of operating systems.
 
Verizon Earns Top Rating in Mobile Network Comparison
A new report says Verizon Wireless was the top-performing U.S. cellphone service provider in the first half of 2014, on a nationwide and state-by-state basis, as well as in metro areas.
 
Sprint Comes Out with Data Guns Blazing
As its new CEO promised, Sprint has rolled out a new aggressively competitive price plan. The shared data plans promise twice the high-speed data and at lower prices than AT&T and Verizon Wireless.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | CRM Systems | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.