Newsletters
News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Click for more information, or
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
Apple/Mac
24/7/365 Network Uptime!
Average Rating:
Rate this article:  
2 Million iPhones Sold in China Rollout, Apple Says
2 Million iPhones Sold in China Rollout, Apple Says

By Jennifer LeClaire
December 17, 2012 11:28AM

    Bookmark and Share
"In the past, the iPhone would first launch in the U.S. and take many, many months to make its way around the world," said analyst Avi Greengart. "We are seeing a much faster pace this time around. Apple's CEO, who is well known as a supply-chain wizard, should be given a lot of the credit." Apple sold 2 million of the iPhone 5 in China over the weekend.
 

Related Topics

iPhone
Apple
Smartphone
China
Sales



iPhone 5 fever has spread to China. Apple reports it sold more than 2 million of the iPhone 5 in China over the weekend. The latest version of the iconic device officially went on sale Dec. 14.

The iPhone 5 is Apple's thinnest and lightest ever, and includes a 4-inch Retina display, an Apple-designed A6 chip, and longer battery life than earlier versions. The iPhone 5 comes with iOS 6, which offers Siri in Mandarin Chinese.

"Customer response to iPhone 5 in China has been incredible, setting a new record with the best first weekend sales ever in China," said Tim Cook, Apple's CEO. "China is a very important market for us and customers there cannot wait to get their hands on Apple products."

Apple's Emerging Market Prowess

What does the rapid success of the iPhone 5 say about Apple's market in China? We asked Avi Greengart, an analyst at Current Analysis, for his thoughts on the iPhone's success in China and other emerging markets.

First of all, he told us, given the opportunity, most Chinese consumers prefer to buy through legitimate channels. With earlier versions of the iPhone, media reports arose about black market iPhone knockoffs, but with the iPhone readily available, that is changing.

"People assume that because Apple is a premium brand it would struggle in emerging markets," Greengart said. "While it is true that an iPhone is quite an expensive proposition for consumers earning the average Chinese salary, there are a few factors to keep in mind."

Chinese Consumers Covet Status

One of the factors Greengart cited is this: Not all Chinese workers make average Chinese salaries. There is a huge market for luxury goods in China and other parts of Asia. But even consumers with average Chinese salaries may be getting in on the iPhone action.

"We've seen this type of behavior before, particularly around cell phones in emerging markets, where consumers will save up what we might consider an extraordinary amount of money relative to their overall income to buy what they feel is a quality product or a status-rich product," Greengart said.

He points to Indonesia, where Nokia's Communicator was once the most popular smartphone in the nation. It was often given as a business gift, despite its price tag of 800 to 900 euros.

Tim Cook's Savvy

The iPhone 5 will be available in more than 100 countries by the end of December, making it the fastest iPhone rollout ever. Greengart said that's a noteworthy accomplishment.

"In the past, the iPhone would first launch in the U.S. and take many, many months to make its way around the world. We are seeing a much faster pace this time around. Apple's CEO, who is well known as a supply-chain wizard, should be given a lot of the credit," he said. "Generally speaking, the bottom line is that this is great news for Apple. They are selling a lot of phones."
 

Tell Us What You Think
Comment:

Name:





 Apple/Mac
1.   Will Next OS X Bring New Apple Grief?
2.   Apple and Samsung Feel the Heat
3.   Earnings, Excitement Grow for Apple
4.   Mac OS Yosemite Beta 4 Released
5.   Apple Smart Watch Patent Surfaces


advertisement
Apple Digital Book Settlement Set
But company still appealing decision.
Average Rating:
Earnings, Excitement Grow for Apple
Momentum mounts as rumors swirl.
Average Rating:
Mac OS Yosemite Beta 4 Released
Public preview could be coming soon.
Average Rating:


advertisement
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Researchers Working To Fix Tor Security Exploit
Developers for the Tor privacy browser are scrambling to fix a bug revealed Monday that researchers say could allow hackers, or government surveillance agencies, to track users online.
 
Wall Street Journal Hacked Again
Hacked again. That’s the story at the Wall Street Journal this week as the newspaper reports that the computer systems housing some of its news graphics were breached. Customers not affected -- yet.
 
Dropbox for Business Beefs Up Security
Dropbox is upping its game for business users. The cloud-based storage and sharing company has rolled out new security, search and other features to boost its appeal for businesses.
 

Enterprise Hardware Spotlight
Watson Gets His First Customer Service Gig
Since appearing on Jeopardy, IBM's Watson supercomputer has been making a living using his super-intelligent knowledge base for business verticals. Now, Watson's been hired for his first customer service job.
 
Tablet Giants Apple and Samsung Feel the Heat
When a company saturates its home market with a once-hot product, expect it to pump up efforts elsewhere. Apple, for its part, is now pushing iPads to big corporations and the enterprise market.
 
Microsoft Makes Design Central to Its Future
Over the last four years, Microsoft has doubled the number of designers it employs, putting a priority on fashioning devices that work around people's lives -- and that are attractive and cool.
 

Mobile Technology Spotlight
Tablet Giants Apple and Samsung Feel the Heat
When a company saturates its home market with a once-hot product, expect it to pump up efforts elsewhere. Apple, for its part, is now pushing iPads to big corporations and the enterprise market.
 
Is the Amazon Fire Phone a Winner?
A late entry into a packed category of smartphones, Amazon's Fire phone offers a variety of unique features. Now, the reviewers are assessing if they're enough to make the phone stand out.
 
Review: Amazon Fire Offers New Ways To Use Phones
The Fire phone uses Android, but Amazon has modified it to the point that it's barely recognizable. That means the phone offers new ways to navigate, discover and, of course, shop.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | CRM Systems | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.