Newsletters
News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Click for more information, or
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
Cloud Computing
DDoS Protection Powered By Verisign
Average Rating:
Rate this article:  
IBM Buys Xtify in Mobile Commerce Play

IBM Buys Xtify in Mobile Commerce Play
By Jennifer LeClaire

Share
Share on Facebook Share on Twitter Share on Linkedin Share on Google Plus

The acquisition looks like an excellent deal for both companies. IBM will expand its mobile infrastructure offerings. And joining an organization of IBM’s size and influence should help ensure that Xtify's technologies reach a far wider customer audience than if the company had continued going it alone, said analyst Charles King.
 


Big Blue is pushing deeper into the cloud-based mobile messaging space. IBM has acquired Xtify, a mobile messaging tools provider that helps enterprises improve mobile sales, drive in-store traffic and engage customers with personalized offers. Financial terms were disclosed.

Xtify lets digital marketers create content-rich, in-app mobile messaging and push notifications to spur mobile application usage. Mobile applications can increase in-store traffic and improve mobile sales while fostering brand loyalty.

"With the increase of mobile devices, organizations across all industries are anxious to develop a mobile approach to engage their customers," said Kevin Bishop, IBM vice president for digital marketing. "The acquisition of Xtify provides new ways for our clients to foster a direct, one-to-one communication channel with their customers."

The Mobile Opportunity

As IBM sees it, mobile communication channels are completely transforming the way that organizations interact with their customers. Consumers expect personalized messages and promotional offers based on expressed interests and shopping and browsing habits.

With the Xtify acquisition, IBM aims to give marketers a new opportunity for client engagement anytime, anywhere, as consumers traverse across multiple digital channels, browsing in stores, shopping on mobile Web sites or other online channels.

IBM did its homework and offered research from Gartner to further prove out its reasoning for the acquisition. The market research firm predicts that worldwide mobile payment transaction values will reach $235.4 billion in 2013, a 44 percent increase from 2012. These increases will continue at a 35 percent annual growth rate culminating in a $721 billion market with 450 million users by 2017.

What’s more, a new IBM Institute for Business Value study confirms that leading organizations have seen clear benefits in their mobile investments to date: 73 percent have experienced measurable results from their mobile initiatives versus 34 percent of all other companies in the study. Further, 81 percent stated that mobile capabilities are fundamentally changing the way their organizations do business.

An Excellent Deal

IBM said the buy would help extend its mobile capabilities to digital marketers across all industries ranging from retail to citizen engagement in the public sector through cloud-based services. Specifically, IBM will integrate the tech into its Smarter Commerce initiative, providing campaign creation, personalized content, dynamic real-time segmentation and analytics for all mobile devices and browsers.

One feature of Xtify’s cloud-based campaign management platform that IBM called out was notifications to mobile consumers when new content and promotions are available. The idea is to help businesses deepen connections with their customers.

We caught up with Charles King, principal analyst at Pund-IT, to get his thoughts on the acquisition. He told us the acquisition looks like an excellent deal for both companies.

“IBM is certainly expanding its roster of mobile infrastructure offerings and Xtify should help bolster solutions and services related to mobile advertising, marketing and payments,” he said. “Along with the monetary benefits Xtify will realize from the deal, joining an organization of IBM’s size and influence should help ensure that the company’s technologies reach a far wider customer audience than they would have if the company had continued going it alone.”
 

Tell Us What You Think
Comment:

Name:



Salesforce.com is the market and technology leader in Software-as-a-Service. Its award-winning CRM solution helps 82,400 customers worldwide manage and share business information over the Internet. Experience CRM success. Click here for a FREE 30-day trial.


 Cloud Computing
1.   VMware Buys CloudVolumes' V-Apps
2.   Concerto 2200: Dedupe, Compression
3.   Office 365 Tailored for Attorneys
4.   Apple Opens China iCloud Data Center
5.   Samsung Buys SmartThings


advertisement
Concerto 2200: Dedupe, Compression
Firms save money by saving space.
Average Rating:
Samsung Buys SmartThings
To allow people, appliances to interact.
Average Rating:
Cisco Axes 6,000 Employees
Company is facing declining profits.
Average Rating:
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
UPS Stores in 24 States Hit by Data Breach
Big Brown has been breached. UPS said that about 105,000 customer transactions at 51 of its UPS Store locations in 24 states could have been compromised between January and August.
 
Cost of Target Data Breach: $148 Million Plus Loss of Trust
The now infamous Target data breach is still costing the company -- and its shareholders -- plenty. In fact, the retailing giant forecast the December 2013 incident cost shareholders $148 million.
 
Aruba Networks Handles Black Hat with Aplomb
It's not an easy job. Aruba Networks' task throughout the Black Hat USA conference in Las Vegas this month was to ensure thousands of attendees could connect without malicious attacks.
 

Enterprise Hardware Spotlight
Acer's New Desktop Box Rides the Chrome OS Wave
Filling out its Chrome OS line, Acer is following the introduction of a larger Chromebook line earlier this month with a new tiny $180 desktop Chromebox and also a smaller Chromebook.
 
Three New Lenovo PCs Aimed at Business Users
Businesses everywhere want computing solutions that do more for less money, and Lenovo has unveiled three new desktop PCs that offer solid computing at a budget-minded price.
 
Aruba Networks Handles Black Hat with Aplomb
It's not an easy job. Aruba Networks' task throughout the Black Hat USA conference in Las Vegas this month was to ensure thousands of attendees could connect without malicious attacks.
 

Mobile Technology Spotlight
Google Glass Adds Voice Access to Phone Contacts
The latest update to Google Glass will let users access their top 20 phone contacts with voice commands alone. A user can then choose a phone call, Google hangouts, e-mail or text messaging.
 
Samsung, B&N Target Amazon with Nook Tablet
They've seen the enemy and it is Amazon. So Samsung and Barnes & Noble are teaming up to combat their common foe with a 7-inch tablet that blends Samsung’s tech, Nook’s content and e-reader platform.
 
Acer's New Desktop Box Rides the Chrome OS Wave
Filling out its Chrome OS line, Acer is following the introduction of a larger Chromebook line earlier this month with a new tiny $180 desktop Chromebox and also a smaller Chromebook.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | CRM Systems | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.