Newsletters
News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
Enterprise Software
Tame your scariest paperwork. Find Out How
Average Rating:
Rate this article:  
IBM Makes a Social Software Push for Marketing, HR
IBM Makes a Social Software Push for Marketing, HR

By Jennifer LeClaire
January 31, 2013 9:48AM

    Bookmark and Share
New software and cloud-based services from IBM include the IBM Employee Experience Suite, a Web-based social networking environment for recruiting and hiring that gives employees access to data in real time. IBM also announced software to help marketing teams design sophisticated ad campaigns and quickly publish to social networks.
 



On Monday, IBM announced new software and cloud-based services that aim to help business leaders -- specifically chief marketing officers and chief human resource officers -- push social business technology deeper into the enterprise. IBM said its new social software offerings would help companies gain deeper insights into Big Data generated via social networks.

IBM notes that 61 percent of the Fortune 100 are already licensed to use IBM's social business technologies. These technologies connect employees globally and analyze Big Data from sources such as Twitter, Facebook, blogs and public forums. The goal is to help enterprises react swiftly to customer trends and stay ahead of the competition.

According to Forrester, organizations that apply analytics to their data for competitive advantage are more likely to substantially outperform their industry peers. Forrester has identified social business as an emerging business category, with the social technology industry growing to $6.4 billion by 2016.

What's more, according to a recent IBM CEO study, 70 percent of companies surveyed cited human capital as the single biggest contributor to sustained economic value. And at the same time, social media and predictive analytics have emerged as valuable tools for chief marketing officers. A survey of CMOs by IBM found that 82 percent planned to increase their use of social media over the next three to five years to communicate with their clients.

Sweeping Social Software Releases

"Social business has transitioned from being an emerging idea to a fundamental platform that clients everywhere are using to change the way they empower their employees and engage their customers," said Alistair Rennie, general manager of Social Business at IBM.

IBM's new software and cloud-based services include a new Web-based social networking environment that offers human resources leaders a way to recruit and bring on board new employees, while giving employees access to digital media and data in real time to enable faster decision making.

IBM also announced software to help marketing teams design sophisticated advertising campaigns and quickly publish those campaigns to popular social networks. The anticipated result: a consistent customer experience through every online channel. The next release of IBM's industry-leading social networking platform promises to help users access and analyze Big Data from inside and outside the organization, including Facebook, Twitter, audio and video, more efficiently.

Already in beta, IBM is also announcing its plans to release what it calls the industry's first truly social e-mail client incorporating file sharing, activity streams and a simplified user interface. This will be the first major release of Notes and Domino in five years.

Kenexa Acquisition Fruit

Following its $1.3-billion acquisition of Kenexa in December 2012, IBM announced a new Web-based social networking environment that is expected to integrate IBM's industry-leading enterprise social networking platform with Kenexa's recruiting, on-boarding, learning and performance management solutions.

The IBM Employee Experience Suite will work to help HR leaders attract, empower and motivate talent to address skill and resource gaps while empowering the workforce to deliver better results for their clients. For example, IBM said, employees can use social networking, e-meeting and instant-messaging capabilities to access applications and interactive rich media such as videos, resulting in improved collaboration and greater teaming across globally distributed teams.

"The combination of Kenexa and IBM shows great promise to change how HR attracts, retains and trains talent," said Ross Grossman, vice president of human resources at Regeneron Pharmaceuticals. "In biotechnology, competition for top talent is fierce. We're excited about the potential to better attract talented people who fit our company culture and can really impact our business performance."
 

Tell Us What You Think
Comment:

Name:



Salesforce.com is the market and technology leader in Software-as-a-Service. Its award-winning CRM solution helps 82,400 customers worldwide manage and share business information over the Internet. Experience CRM success. Click here for a FREE 30-day trial.


 Enterprise Software
1.   Mac OS Yosemite Beta 4 Released
2.   Cisco Woos More Devs with DevNet
3.   How Chrome Eats Your Battery Life
4.   Investor Wants EMC To Spin Off VMware
5.   Are These Layoffs Best for Microsoft?


advertisement
Mac OS Yosemite Beta 4 Released
Public preview could be coming soon.
Average Rating:
Cisco Woos More Devs with DevNet
To create new network-aware apps.
Average Rating:
Microsoft Takes CRM to Gov't Cloud
With Dynamics CRM in early 2015.
Average Rating:
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
34 European Banks Hit by Android-Skirting Malware
Criminals have been finding gaping holes in Android-based two-factor authentication systems that banks around the world are using. The result: 34 banks in four European countries have been hit.
 
New Web Tracking Technologies Defeat Privacy Protections
Recently developed Web tracking tools are able to circumvent even the best privacy defenses, according to a new study by researchers at Princeton and the University of Leuven in Belgium.
 
Juniper DDoS Solution Aims at High-IQ Networks
In the face of more complex attacks, Juniper Networks is boosting its DDoS Secure solution to help companies mitigate the threats with more effective security intelligence throughout the network fabric.
 

Enterprise Hardware Spotlight
Contrary to Report, Lenovo's Staying in Small Windows Tablets
Device maker Lenovo has clarified a report that indicated it is getting out of the small Windows tablet business -- as in the ThinkPad 8 and the 8-inch Miix 2. But the firm said it is not exiting that market.
 
Seagate Unveils Networked Drives for Small Businesses
Seagate is out with five new networked attached storage products aimed at small businesses. The drives are for companies with up to 50 workers, and range in capacity from two to 20 terabytes.
 
Another Day, Another Internet of Things Consortium Is Born
In the emerging Internet of Things, zillions of devices will be talking to each other. Samsung, Intel and Dell just formed a consortium to ensure each thing can understand what others are saying.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | Small Business | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.