Newsletters
News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Please click for more information, or scroll down to pass the ad, or Close Ad.
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
Eliminate costly downtime!
Find out how with Free White Paper
& enter to win a Samsung Galaxy Note

www.apc.com
Apple/Mac
24/7/365 Network Uptime
Average Rating:
Rate this article:  
Australian Police Warn Tourists: Don
Australian Police Warn Tourists: Don't Use Apple's Maps

By Barry Levine
December 10, 2012 10:16AM

    Bookmark and Share
Analyst Laura DiDio said Apple "has had this expectation of being pretty much perfect" in various arenas, such as app development, which she said had been propelled by the press and "the Apple fan boys." With the serious flaws in Apple Maps, however, "Apple no longer walks on water, and Tim Cook and company still have a lot of work to do to assure customers."
 



Problems in a map application can have more serious consequences than, say, a glitch in a video conferencing app. On Monday, police in Victoria, Australia issued a warning to travelers against using the Maps app for Apple's iOS6, after it led motorists to be stranded in a national park.

The police from the town of Mildura in Victoria tested the Maps app, and confirm that it lists the town as being in the middle of the Murray Sunset National Park. This is about 43 miles from its actual location in the real world. The police advise motorists to use some other form of travel guide when venturing into the area, and they have contacted Apple to ask them to correctly identify Mildura's position.

No Water Supply

There is no water supply in the park, and temperatures can go as high as about 114 degrees Fahrenheit. The police said some motorists who used the Maps app were stranded for up to 24 hours in the Park without food or water, and had to walk for hours over dangerous terrain to get help.

The incidents and police warning are the most recent, and most dangerous so far, consequence of the much-criticized Maps apps. The company has issued a rare apology by its CEO, Tim Cook, promised that it is working to rectify the app's shortcomings, and has fired two of the executives that had oversight of Maps.

The complaints about the app, as initially released, could fill volumes. There were no public transit directions for bus or pedestrian routes, and directions could not be edited if a traveler decided to make changes while en route. There have been many reports of missing or incorrect information. By the calculation of one blogger, which compared the Apple Maps app to Google Maps, street view is missing from 41 countries, traffic information from 24, and transit information from 51.

There are many reports of incorrect identifications, such as the misidentification of the Washington Monument in Washington, D.C., and a visual depiction of freeways in Oakland, Calif., showing some parts of the roads going vertically. There have also been a variety of baffling findings, such as a search for Canada that produced "no results found" -- which appeared be fixed if Wi-Fi was turned off.

'No Longer Walks on Water'

Apple is facing several major competitors in the maps space. Nokia has adapted its years of data and experience in mapping to create a Here mapping app for iOS and other platforms, Google has a browser-based version of its popular Maps app, and the search giant is also reportedly getting a new iOS version ready for launch.

Laura DiDio, an analyst with industry research firm Information Technology Intelligence Consulting, noted that Apple "has had this expectation of being pretty much perfect" in various arenas, such as app development, which she said had been propelled by the press and "the Apple fan boys." Even after problems with AntennaGate in the iPhone 4 and the iPad 2's light leakages, she said, "the criticisms didn't stick."

But the situation with Maps could be different, she said, because in the real world, there are problems "if you make the wrong turn in the Australian outback."

As a result, DiDio said, "Apple no longer walks on water, and Tim Cook and company still have a lot of work to do to assure customers beyond just saying, 'We're working hard to fix Maps.' "
 

Tell Us What You Think
Comment:

Name:



APC has an established a reputation for solid products that virtually pay for themselves upon installation. Who has time to spend worrying about system downtime? APC makes it easy for you to focus on business growth instead of business downtime with reliable data center systems and IT solutions. Learn more here.


 Apple/Mac
1.   Google, Rockstar Suit Stays in Calif.
2.   Samsung Tech Experts Talk Patents
3.   Phones Annoy Patent Trial Judge
4.   Apple vs. Samsung: Latest News
5.   Hey Siri, Can You Hear Me Now?


advertisement
Google, Rockstar Suit Stays in Calif.
Judge not fooled by Apple's tricks.
Average Rating:
Phones Annoy Patent Trial Judge
Disrupting Apple-Samsung proceedings.
Average Rating:
Finding Apple-Samsung Jury Hard
Locals have strong opinions on case.
Average Rating:
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Heartbleed Could Cost Millions, Could Have Been Prevented
Early estimates of Heartbleed’s cost to enterprises are running in the millions. The reason: revoking all the SSL certificates the bug exposed will come at a very hefty price. Some say it all could have been avoided.
 
Michaels Says Nearly 3M Credit, Debit Cards Breached
Arts and crafts retail giant Michaels Stores has confirmed that a data breach at its POS terminals from May 2013 to Jan. 2014 may have exposed nearly 3 million customer credit and debit cards.
 
Google's Street View Software Unravels CAPTCHAs
The latest software Google uses for its Street View cars to read street numbers in images for Google Maps works so well that it also solves CAPTCHAs, those puzzles designed to defeat bots.
 

Enterprise Hardware Spotlight
Vaio Fit 11A Battery Danger Forces Recall by Sony
Using a Sony Vaio Fit 11A laptop? It's time to send it back to Sony. In fact, Sony is encouraging people to stop using the laptop after several reports of its Panasonic battery overheating.
 
Continued Drop in Global PC Shipments Slows
Worldwide shipments of PCs fell during the first three months of the year, but the global slump in PC demand may be easing, with a considerable slowdown from last year's drops.
 
Google Glass Finds a Home in Medical Education, Practice
The innovative headpiece may find its niche in markets where hands-free access to data can be a big advantage. Glass experiments for doctors are already under way, with some promising results.
 

Mobile Technology Spotlight
Review: Siri-Like Cortana Fills Windows Phone Gap
With the new Cortana virtual assistant, Windows catches up with Apple's iOS and Google's Android in a major way, taking some of the best parts of Apple's and Google's virtual assistants, with new tools too.
 
With Galaxy S5, Samsung Proves Less Can Be More
Samsung has produced the most formidable rival yet to the iPhone 5s: the Galaxy S5. The device is the fifth edition of the company's successful line of Galaxy S smartphones, and shows less can be more.
 
Facebook Rolls Out Potentially Intrusive Location-Sharing
Looking for friends? Facebook users in the U.S. will soon be able to see which of their friends are nearby, using a smartphone's GPS. Could be a cool feature in some cases, or way too much information.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | Small Business | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters | XML/RSS Feed

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.