Newsletters
News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Click for more information, or
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
World Wide Web
DDoS Protection Powered By Verisign
Average Rating:
Rate this article:  
Facebook May Buy Crowdsourced Map Firm Waze for $1B

Facebook May Buy Crowdsourced Map Firm Waze for $1B
By Barry Levine

Share
Share on Facebook Share on Twitter Share on Linkedin Share on Google Plus

Analyst Avi Greengart questioned whether the mapping aspect of Waze would be that important to Facebook. It's "not clear Facebook needs to own maps applications," he said. Facebook might be interested in Waze's user base and technology, he said. There are "all kinds of interesting things you can do with crowdsourcing if you're a social network."
 


According to reports in the Israeli press, social networking giant Facebook is buying the Israel-based Waze for between $800 million and $1 billion. Waze provides a crowdsourced traffic and navigation app, with tens of millions of users around the globe.

The reports in several Israeli publications said a terms sheet has been signed and due diligence efforts are under way. Several months ago, Apple was reportedly trying to purchase Waze for about $400 million, but that pursuit fizzled out. To date, Waze has raised about $67 million in venture funding.

Waze says it has about 47 million users worldwide, more than twice what it reported last July. About one-third of its users are in the U.S., providing a base of support in the non-U.S. world that Facebook needs to continue its growth rate.

Where R&D?

Some observers have suggested the deal's closing may depend on where Waze's R&D facility will be located post-deal, since Waze's management wants to keep it in that country and Facebook customarily wants to move its purchases to its R&D facilities in the U.S. and the U.K.

Facebook's two previous Israeli acquisitions -- $70 million for phone interface developer Snaptu and $50 million to $60 million for facial recognition provider Face.com -- resulted in those companies moving to Facebook's facilities. Waze's U.S. offices and its CEO, Noam Bardin, are in Palo Alto, Calif.

Waze offers car routes, traffic information and mapping provided by its users, either automatically through location-based services or manually through user input. The information from the field can include speed of traveling on a given route, any impediments to traffic, like construction, or speed traps by law enforcement.

Waze also has an active mobile ad network. Growth possibilities include local ads and recommendations of attractions along a given route. Facebook has been looking to continue the growth of the mobile side of its business, which now has about 750 million monthly active users, an increase of more than 50 percent since the same time last years.

'Hard to Monetize'

Andrew Frank, research director at industry research firm Gartner, said that from an advertisers' point-of-view, the fact that the Waze service is crowdsourced doesn't provide an advantage over, say, canned content services, such as Google Maps.

"Advertisers still think in terms of targeted reach," he said, so the fact that users might have invested some of their time in providing information to the app means less to the advertiser than reaching a given audience segment.

Current Analysis' Avi Greengart questioned whether the navigation or mapping aspect of the purchase was that important to Facebook. It's "not clear Facebook needs to own maps applications," he said, unless it is planning to start its own mobile operating system.

Greengart noted that, depending on the mobile device, users can access map and navigation services from Google, Nokia, Apple or others, plus mapping services are "expensive to maintain, and hard to monetize."

He suggested that, in addition to the user base, Facebook might be interested in the technology. There are "all kinds of interesting things you can do with crowdsourcing if you're a social network," he pointed out.
 

Tell Us What You Think
Comment:

Name:



Salesforce.com is the market and technology leader in Software-as-a-Service. Its award-winning CRM solution helps 82,400 customers worldwide manage and share business information over the Internet. Experience CRM success. Click here for a FREE 30-day trial.


 World Wide Web
1.   Twitter May Remove Pics of Deceased
2.   Google IPO Began Decade of Big Bets
3.   Assange Talks of Leaving Embassy
4.   Russian Hacker To Be Held Until Trial
5.   Online Sites vs. Retailing in India


advertisement
OkCupid Experiments with Daters
Unethical without user consent?
Average Rating:
Twitter May Remove Pics of Deceased
Balancing privacy and public interest.
Average Rating:
Online Retailers Ponder Actual Stores
'Click-and-mortar' shops popping up.
Average Rating:


advertisement
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
UPS Stores in 24 States Hit by Data Breach
Big Brown has been breached. UPS said that about 105,000 customer transactions at 51 of its UPS Store locations in 24 states could have been compromised between January and August.
 
Cost of Target Data Breach: $148 Million Plus Loss of Trust
The now infamous Target data breach is still costing the company -- and its shareholders -- plenty. In fact, the retailing giant forecast the December 2013 incident cost shareholders $148 million.
 
Aruba Networks Handles Black Hat with Aplomb
It's not an easy job. Aruba Networks' task throughout the Black Hat USA conference in Las Vegas this month was to ensure thousands of attendees could connect without malicious attacks.
 

Enterprise Hardware Spotlight
Acer's New Desktop Box Rides the Chrome OS Wave
Filling out its Chrome OS line, Acer is following the introduction of a larger Chromebook line earlier this month with a new tiny $180 desktop Chromebox and also a smaller Chromebook.
 
Three New Lenovo PCs Aimed at Business Users
Businesses everywhere want computing solutions that do more for less money, and Lenovo has unveiled three new desktop PCs that offer solid computing at a budget-minded price.
 
Aruba Networks Handles Black Hat with Aplomb
It's not an easy job. Aruba Networks' task throughout the Black Hat USA conference in Las Vegas this month was to ensure thousands of attendees could connect without malicious attacks.
 

Mobile Technology Spotlight
Google Glass Adds Voice Access to Phone Contacts
The latest update to Google Glass will let users access their top 20 phone contacts with voice commands alone. A user can then choose a phone call, Google hangouts, e-mail or text messaging.
 
Samsung, B&N Target Amazon with Nook Tablet
They've seen the enemy and it is Amazon. So Samsung and Barnes & Noble are teaming up to combat their common foe with a 7-inch tablet that blends Samsung’s tech, Nook’s content and e-reader platform.
 
Acer's New Desktop Box Rides the Chrome OS Wave
Filling out its Chrome OS line, Acer is following the introduction of a larger Chromebook line earlier this month with a new tiny $180 desktop Chromebox and also a smaller Chromebook.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | CRM Systems | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.