News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
You are here: Home / Applications / Adobe Offers Business Storytelling App
Next Generation Data Center Is Here!
Adobe Offers Free Storytelling App for Businesses
Adobe Offers Free Storytelling App for Businesses
By Barry Levine / NewsFactor Network Like this on Facebook Tweet this Link thison Linkedin Link this on Google Plus
PUBLISHED:
MAY
08
2014



Adobe is out with a new tool that it hopes will be used by businesses to tell their stories. The free iPad app, called Adobe Voice, allows a user to quickly assemble a video with recorded voice, music, graphics and animation.

No videotaping or editing is required. In announcing the release on Thursday, Adobe said the new tool "is ideal for creative professionals prototyping a project, nonprofits championing a cause, small business owners connecting with customers or students looking to create an interactive and engaging school report."

The resulting animated video, which utilizes the company's Create Cloud platform, can be shared through social media, e-mail, blogs or Web sites via a link, and the company said it can be viewed on almost any device. The app is designed for iPad 2 or above, and iOS7, plus the user needs a free Adobe ID to publish the videos.

'Hands of the Masses'

Winston Hendrickson, vice president of products at Adobe, said in a statement that Voice "puts the power of Creative Cloud's industry-leading video and audio technology into the hands of the masses." He added that the company is hoping the tool will help to attract "many new users to Adobe."

Users create the voice narration, one recorded sentence at a time, and then they add images and transitions on top of the voice. Music can be automatically added. Story "starters" and sample animated videos are available as part of the app, and a story idea "wheel" provides prompts for suggested structure as soon as the user starts to build a presentation.

Adobe has made available a library of more than 25,000 professionally-designed icons and millions of images online, or users can employ their own photos or graphics. The end result is a 60- to 90-second video that Adobe said can be created in a matter of minutes. The differentiator is intended to be the easy addition of voice, so that presentations can turn into personalized stories, even for business uses.

Adobe said the graphics engine is "inspired" by its professional After Effects tool. It automatically applies graphics to the story-in-progress in real time, such as motion blur, 3D, shadows and other effects.

'Beaten the Odds'

There are also animated themes to add effects, transitions and stylistic approaches, such as an animated watercolor mode that makes images look like they're being painted on the screen, and a chalkboard drawing style.

A variety of music selections are automatically added to, and balanced with, the recorded voice. When images or music are added, their credits are automatically added to the end of the video. As the app is free, the business model is not yet clear, but one expects Adobe will add premium paid features at some point, such as additional capabilities or added storage.

Brad Shimmin, an analyst with industry research firm Current Analysis, told us that Adobe "is a company that has beaten the odds for someone of their stature" to have successfully made the transition to being primarily a cloud-based company. As a result, he said, Adobe is "able to take a chance on software like this, that isn't yet part of an established marketplace."

Tell Us What You Think
Comment:

Name:

Like Us on FacebookFollow Us on Twitter
TOP STORIES NOW
MAY BE OF INTEREST
Protect 100% of your Data The prevalence of laptops and mobile devices in the enterprise makes corporate data increasingly vulnerable to loss and breach. And yet, workforce productivity is now inextricably linked to mobility. Click here to access the white paper "Top 10 Endpoint Backup Mistakes" to learn more about how to confidently protect data across platforms and devices while also providing features designed to enhance the end user experience.
MORE IN APPLICATIONS
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Dairy Queen Latest Retailer To Report Hack
Known for its hot fries and soft-serve ice cream, Dairy Queen just made cyber history as the latest victim of a hack attack. The fast food chain said that customer data at some stores may be at risk.
 
Lessons from the JPMorgan Chase Cyberattack
JPMorgan Chase is investigating a likely cyberattack. The banking giant is cooperating with law enforcement, including the FBI, to understand what data hackers may have obtained.
 
Who Is the Hacker Group Lizard Squad?
Are they dangerous or just obnoxious? That’s what many are wondering about the hacker group Lizard Squad, which tweeted out a bomb threat that grounded a flight with a Sony exec aboard.
 

Enterprise Hardware Spotlight
Intel Intros Lightning-Fast PC Processors
Call it extreme. Intel just took the covers off its first-ever eight-core desktop processor, which is aimed at hardcore power users who expect more than the status quo from their computers.
 
HP Previews ProLiant Gen9 Data Center Servers
Because traditional data center and server architectures are “constraints” on businesses, HP is releasing new servers aimed at faster, simpler and more cost-effective delivery of computing services.
 
Apple Set To Release Largest iPad Ever
Tech giant Apple seems to have adopted the mantra “go big or go home.” The company is planning to introduce its largest iPad ever: a 12.9-inch behemoth that will dwarf its largest existing models.
 

Mobile Technology Spotlight
iWatch Watch: What Will Apple Ask Us To Wear?
There are still more questions than answers when it comes to details about the smart watch Apple seems poised to debut on Sept. 9. In fact, nobody seems completely sure that it will be a smart watch at all.
 
Google Successfully Tests Its Own Delivery Drone
While top technology companies are engaged in an "arms race" to develop drones that can quickly deliver goods to anyone anywhere, Google has revealed it successfully tested its own version.
 
Will iPhone Finally Catch Up with NFC Mobile Payment Ability?
Apple's latest version of the iPhone may have a mobile wallet to pay for purchases with a tap of the phone. The iPhone 6 reportedly is equipped with near-field communication (NFC) technology.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | CRM Systems | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.