Newsletters
News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Click for more information, or
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
Eliminate costly downtime!
Find out how with Free White Paper
& enter to win a Samsung Galaxy Note

www.apc.com
World Wide Web
Next Generation Data Center Is Here!
Average Rating:
Rate this article:  
Could Mirasol Display Help Toq Smart Watch Win?
Could Mirasol Display Help Toq Smart Watch Win?

By Jennifer LeClaire
September 5, 2013 12:42PM

    Bookmark and Share
Qualcomm may have finally found the ideal use case for its Mirasol display technology in the Toq smart watch. Mirasol's high points, excellent energy efficiency, good readability even in sunshine and support for color display at a fraction of the battery draw of other technologies, should help the Toq stand out from the pack, said Pund-IT's Charles King.
 



While the tech world is dissecting Samsung's Galaxy Gear, Qualcomm is working hard to rise above the smart watch noise. Could its Mirasol display be the difference maker?

We've yet to see what Microsoft or Apple have up their sleeves for us to wear at the bottoms of our sleeves, but Qualcomm's Toq is ready to wage war with a branded smart watch that will hit the market in the fourth quarter of 2013. At launch, Toq will be compatible with Android 4.0.3 and above mobile devices.

Qualcomm's smart watch is designed to serve as a second display for your smartphone. It comes equipped with Mirasol display technology, which the company is positioning as a revolutionary reflective, low-power display that empowers an always-on viewing experience.

A Digital Sixth Sense

Paul E. Jacobs, chairman and chief executive officer of Qualcomm, described Toq as an always-on, always-connected, always-visible wearable technology that gives you a "digital sixth sense." He said the smart watch tells you what you need to know, when you need to know it, with just a glance at your wrist or a whisper in your ear. But the bigger emphasis is on the Mirasol display and the WiPower LE technology that makes wireless charging possible.

"Toq is a showcase for the benefits of the Mirasol display, WiPower LE and stereo Bluetooth technologies and highlights the experience that the wearable category can provide," said Jacobs. "Toq not only represents a long history of technological innovation for Qualcomm, but it also demonstrates our commitment to delivering the breakthrough technologies that redefine the ways we interact with each other and the world around us."

The color capacitive touchscreen display is always on -- similar to a traditional watch -- with days of battery life before the device needs to be recharged. Qualcomm said the Toq's power profile is so low that it does not require an on and off button.

Standing Out From the Pack

We caught up with Charles King, principal analyst at Pund-IT, to get his take on the Toq. He told us Qualcomm may have finally found the ideal use case for its Mirasol display technology.

"Rather than competing against the LCD and OLED displays common in eReaders, the smart watch playing field is wide open with numerous options and possibilities," King said.

"Plus, the areas where Mirasol has trouble, like displaying complex and/or rapid animation, aren't likely to be a staple of smart watch offerings any time soon. Finally, Mirasol's high points -- excellent energy efficiency, good readability even in sunshine and support for color display at a fraction of the battery draw of other technologies -- should help Qualcomm and the Toq stand out from the pack."

With Toq, consumers can manage smartphone calls, text messages, meeting reminders and various notifications from their wrists. Qualcomm said it will continue adding functionality to Toq through software upgrades, including integration with Qualcomm Life Inc.'s 2net platform and the recently announced 2net Mobile software.
 

Tell Us What You Think
Comment:

Name:





 World Wide Web
1.   Facebook To Force Use of Messenger
2.   OkCupid Experiments with Daters
3.   Zillow Buys Trulia for $3.5 Billion
4.   Competition Spurs Ultra-Fast Internet
5.   Google Buys Streaming Site Twitch


advertisement
Radical.FM's Freemium Biz Model
Online radio startup asks for donations.
Average Rating:
Facebook Social Experiment Irks Us
Secretive test was legal, but ethical?
Average Rating:
OkCupid Experiments with Daters
Unethical without user consent?
Average Rating:
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Canadian Government Charges China With Cyberattack
The government of Canada is not happy with China. Canadian officials have accused "a highly sophisticated Chinese state-sponsored actor" of launching a cyberattack on its National Research Council.
 
Researchers Working To Fix Tor Security Exploit
Developers for the Tor privacy browser are scrambling to fix a bug revealed Monday that researchers say could allow hackers, or government surveillance agencies, to track users online.
 
Wall Street Journal Hacked Again
Hacked again. That’s the story at the Wall Street Journal this week as the newspaper reports that the computer systems housing some of its news graphics were breached. Customers not affected -- yet.
 

Enterprise Hardware Spotlight
Apple Updates MacBook Pros, Cuts Prices Up to $100
The popular MacBook Pro laptop line just got an update and a price cut of as much as $100. The MacBook Pro with Retina display now includes faster processors and double the memory.
 
Watson Gets His First Customer Service Gig
Since appearing on Jeopardy, IBM's Watson supercomputer has been making a living using his super-intelligent knowledge base for business verticals. Now, Watson's been hired for his first customer service job.
 
Tablet Giants Apple and Samsung Feel the Heat
When a company saturates its home market with a once-hot product, expect it to pump up efforts elsewhere. Apple, for its part, is now pushing iPads to big corporations and the enterprise market.
 

Mobile Technology Spotlight
Android 'Fake ID' Puts Millions of Users at Risk
Having this fake ID is nothing to brag about, even if you are a minor. The “Fake ID” Android flaw drops malware into smartphone apps. It can steal credit card data and even take over your device.
 
FTC Wants Fix for 'Perfect Scam' of Mobile Cramming
The U.S. Federal Trade Commission has issued new guidelines to curb “mobile cramming,” a troublesome practice that adds unauthorized third-party charges to mobile phone bills.
 
Facebook: You Will Use Messenger, and You Will Like It
Starting this week, Facebook users with Android and iOS phones will be forced to use the separate Messenger app to send Facebook messages. Pending messages will still be visible in the main app.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | CRM Systems | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.