News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
You are here: Home / Applications / Google Expands Apps, Cloud Partners
DDoS Protection Powered By Verisign
Google Expands Apps, Cloud Partners
Google Expands Apps, Cloud Partners
By Barry Levine / NewsFactor Network Like this on Facebook Tweet this Link thison Linkedin Link this on Google Plus
PUBLISHED:
MARCH
07
2014



On Thursday, Google announced additions to its programs for Google Apps and Google Cloud Platform partners. The expansions are intended to broaden the company's ecosystem of products and services for businesses.

The cloud-based platform previously had two levels of partners -- service partners and technology partners -- that provide a range of services for users of the platform, including technical support and customized application development. The company says there are currently 161 organizational members in the partner program, which was introduced in mid-2012.

Now Google is expanding the program into three tiers of partners -- Premier, Authorized and Registered.

'Formal Technology Track'

Registered Partner is the entry level, with access to online resources and training. Authorized gets the core partner program with branding, relationship management and access to online resources and training, while Premier has the benefits of the core program and access to premier-level services.

Over in its Google Apps Partner Program site, the company announced Thursday a "formal technology track" for software vendors to build complementary business apps and tools. Technology partners will be offered technical, marketing and sales support. The company said the new track is intended to accompany the existing reseller program, which currently has more than 10,000 partners.

Resellers offer apps to customers, and the new technology track, which will offer similar kinds of benefits, is designed to support companies that build products integrated with Google Apps.

Initially, the technology track will start with a limited number of partners, and it will expand to all software vendors by next quarter. Partners can receive prime placement in the Apps Marketplace, partner community newsletters, webinars, partner-specific content and training materials.

'More Relevant to Enterprise'

Google pointed to such integrated apps as UberConference, whose conference calls work with Hangouts, and Smartsheet, with a project management app integrated into Google Drive. The Apps Marketplace currently has more than 750 apps. A report from Frost & Sullivan in February said that one-third of Google Apps administrators in organizations found that third-party apps were important to some degree in their adoption of Google Apps.

Charles King, an analyst with industry research firm Pund-IT, pointed out to us that unlike Google, Microsoft, a key competitor in online productivity tools, "doesn't encourage a customization of their apps."

King said the broader strategy by Google is "making itself more relevant to the enterprise, especially since there is a huge potential for apps designed for specific purposes and regional markets." The expansion of the Cloud Platform is intended to enlarge the ecosystem of companies to strengthen Google's hand in competition with Microsoft Azure and Amazon Web Services.

According to Google, over five million businesses currently use its products and services, a massive increase from about 2,000 in 2005.

The expansions of the two programs were announced at the company's annual Global Partner Summit in San Francisco, now in its second year.

Tell Us What You Think
Comment:

Name:

Like Us on FacebookFollow Us on Twitter
TOP STORIES NOW
MAY BE OF INTEREST
IT departments are embracing cloud backup, but there's a lot you need to know before choosing a service provider. Learn all the critical things you need to know by accessing the white paper, "5 Things You Didn't Know About Cloud Backup". Access the White Paper now.
MORE IN APPLICATIONS
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Russian Gang with Stolen IDs Hacks Hosting Company
In August, a Russian cyber gang obtained what researchers called “the largest cache of stolen data." Now, those hackers may be putting their ill-gotten gains to criminal use.
 
Dairy Queen Latest Retailer To Report Hack
Known for its hot fries and soft-serve ice cream, Dairy Queen just made cyber history as the latest victim of a hack attack. The fast food chain said that customer data at some stores may be at risk.
 
Lessons from the JPMorgan Chase Cyberattack
JPMorgan Chase is investigating a likely cyberattack. The banking giant is cooperating with law enforcement, including the FBI, to understand what data hackers may have obtained.
 

Enterprise Hardware Spotlight
AMD's New FX Series CPU Breaks Processing Speed Record
The new FX-8370 processor from Advanced Micro Devices has set a record for silicon processor speed, the company announced. Overclocked, the eight-core chip was measured at 8722.78 MHz.
 
Intel Intros Lightning-Fast PC Processors
Call it extreme. Intel just took the covers off its first-ever eight-core desktop processor, which is aimed at hardcore power users who expect more than the status quo from their computers.
 
HP Previews ProLiant Gen9 Data Center Servers
Because traditional data center and server architectures are “constraints” on businesses, HP is releasing new servers aimed at faster, simpler and more cost-effective delivery of computing services.
 

Mobile Technology Spotlight
Rumor Mill Puts Mobile Wallet in iPhone 6
Apple is moving toward the mobile wallet world with its next iPhone. The tech giant has partnered with retailers, banks and major payment networks to make it happen, according to Bloomberg.
 
Will iPhone Finally Catch Up with NFC Mobile Payment Ability?
Apple's latest version of the iPhone may have a mobile wallet to pay for purchases with a tap of the phone. The iPhone 6 reportedly is equipped with near-field communication (NFC) technology.
 
Visual Search To Shop: Gimmick or Game Changing?
Imagine using your phone to snap a photo of the cool pair of sunglasses your friend is wearing and instantly receiving a slew of information about the shades along with a link to order them.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | CRM Systems | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech | Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.