Newsletters
News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Click for more information, or
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
Mobile Tech
Tame your scariest paperwork. Find Out How
Average Rating:
Rate this article:  
Picture the Lumia 1020 Helping Nokia Reinvent Itself
Picture the Lumia 1020 Helping Nokia Reinvent Itself

By Jennifer LeClaire
July 12, 2013 10:39AM

    Bookmark and Share
"For Nokia to really win, they need two things," said telecom analyst Jeff Kagan after introduction of the Nokia Lumia 1020 camera-smartphone. "One is an advantage in the marketplace with their technology. This type of camera and operating system could be successful in that way. Two, they need to reinvent and rebuild their brand image. They have not done this at all."
 



After several leaks, Nokia officially took the wraps off the Lumia 1020 camera-smartphone on Thursday. A day later, the tech media were still buzzing about the handset maker's latest Windows Phone device. Is this a new beginning for the company?

The phone's major competitive differentiator is its 41-megapixel camera with high-quality Carl Zeiss optics that use six physical lenses and feature a 3x optical zoom. That, combined with Nokia's PureView technology, which provides optical image stabilization even in low light, promise some of the sharpest images on any digital camera.

The Lumia 1020 also promises blur-free videos with stereo sound even in loud settings, via Nokia Rich Recording, which reportedly handles sound pressure levels six times louder than conventional smartphone microphones.

Nokia's Secret Sauce

Nokia's secret sauce is hardware technology combined with an app called Pro Camera that helps even novices take professional quality images. Here's how it works: Either before a picture is taken or after it has been shot, the zoom capability lets users frame the shot. The user interface visually demonstrates how settings will affect the final images.

The Lumia 1020 also features what Nokia calls "dual capture." The smartphone simultaneously takes a high resolution 38-megapixel image that sets the stage for plenty of editing options, then also creates a 5-megapixel picture that users can share on social networks.

Nokia is seeking to push its lead in smartphone cameras by offering an imaging software development kit (SDK) that makes image editing features easily available to app developers. The company hopes to get developers on board to add more capabilities through additional Windows Phone apps.

The Nokia Lumia 1020 is exclusively available through AT&T for $299 with a two-year contract, and features a 4.5-inch 1020p HD AMOLED display protected with the latest Gorilla Glass 3.

A Nokia Revival?

Jeff Kagan, a telecom analyst in Atlanta, said the Lumia 1020 is a winner, but the bigger question is how it will ultimately affect Nokia's rebound and Windows Phone 8's uptake.

"For Nokia to really win, they need two things," Kagan told us. "One is an advantage in the marketplace with their technology. This type of camera and operating system could be successful in that way. Two, they need to reinvent and rebuild their brand image. They have not done this at all."

As Kagan sees it, Nokia led the feature-phone handset side of the business and BlackBerry led the smartphone side. Today, both companies are struggling against the new wave of smartphone competitors like Apple's iPhone and Google's Android.

"To rebuild they need new technology that the marketplace considers hot," Kagan said, "and they need to refresh, rebuild and reinvent their brand. Without focusing on the brand, they will not build as a company."
 

Tell Us What You Think
Comment:

Name:





 Mobile Tech
1.   Apple and Samsung Feel the Heat
2.   Is the Amazon Fire Phone a Winner?
3.   Review: Amazon's New Fire Phone
4.   Apple Smart Watch Patent Surfaces
5.   iPhone 6: Bad for Apple Tablet Sales?


advertisement
Is the Amazon Fire Phone a Winner?
It coulda been a contender -- but isn't.
Average Rating:
Review: Amazon's New Fire Phone
New ways to navigate, discover, shop.
Average Rating:
iPhone 6: Bad for Apple Tablet Sales?
Most likely, it will be a huge hit.
Average Rating:
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Researchers Working To Fix Tor Security Exploit
Developers for the Tor privacy browser are scrambling to fix a bug revealed Monday that researchers say could allow hackers, or government surveillance agencies, to track users online.
 
Wall Street Journal Hacked Again
Hacked again. That’s the story at the Wall Street Journal this week as the newspaper reports that the computer systems housing some of its news graphics were breached. Customers not affected -- yet.
 
Dropbox for Business Beefs Up Security
Dropbox is upping its game for business users. The cloud-based storage and sharing company has rolled out new security, search and other features to boost its appeal for businesses.
 

Enterprise Hardware Spotlight
Watson Gets His First Customer Service Gig
Since appearing on Jeopardy, IBM's Watson supercomputer has been making a living using his super-intelligent knowledge base for business verticals. Now, Watson's been hired for his first customer service job.
 
Tablet Giants Apple and Samsung Feel the Heat
When a company saturates its home market with a once-hot product, expect it to pump up efforts elsewhere. Apple, for its part, is now pushing iPads to big corporations and the enterprise market.
 
Microsoft Makes Design Central to Its Future
Over the last four years, Microsoft has doubled the number of designers it employs, putting a priority on fashioning devices that work around people's lives -- and that are attractive and cool.
 

Mobile Technology Spotlight
Tablet Giants Apple and Samsung Feel the Heat
When a company saturates its home market with a once-hot product, expect it to pump up efforts elsewhere. Apple, for its part, is now pushing iPads to big corporations and the enterprise market.
 
Is the Amazon Fire Phone a Winner?
A late entry into a packed category of smartphones, Amazon's Fire phone offers a variety of unique features. Now, the reviewers are assessing if they're enough to make the phone stand out.
 
Review: Amazon Fire Offers New Ways To Use Phones
The Fire phone uses Android, but Amazon has modified it to the point that it's barely recognizable. That means the phone offers new ways to navigate, discover and, of course, shop.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | CRM Systems | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.