News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
You are here: Home / Apple/Mac / Apple Envisions Ads To Fit Your Mood
DDoS Protection Powered By Verisign
Apple Envisions Ads To Fit Your Mood
Apple Envisions Ads To Fit Your Mood
By Adam Dickter / NewsFactor Network Like this on Facebook Tweet this Link thison Linkedin Link this on Google Plus
PUBLISHED:
JANUARY
23
2014

In the Oscar-nominated movie "Her," a man in the not-too-distant future becomes intimately involved with an operating system that eventually gets to know him better than he knows himself.

Apple seems to be envisioning that type of digital-human relationship as it evidently explores a way to detect device-users' moods, and then send them tailor-made ads. A recent patent application discusses detection of moods based on blood pressure and heart rate or via facial recognition.

Would A Movie Cheer You Up?

Bored? Perhaps some suggestions from Netflix. Feeling romantic? How about sending flowers to your paramour? Lonely? Maybe an invitation to check out eHarmony or Match.com will help.

It's unclear, and perhaps unsettling to consider, what type of messages advertisers might tailor for people detected as angry or annoyed.

But Apple's application filed Jan. 23, first reported on by AppleInsider, comes as tech giants are looking for new ways to use personal information to show users the most relevant ads.

Companies like Google are already using location data and search history, and Google Glass can track what you're doing in real time. Facebook judges from likes and keywords in user profiles and status updates. Microsoft's Kinect sensor for its Xbox gaming platform can also collect data about users and read facial expressions. And smart appliances can track our laundry and eating habits and preferences.

Apple claims the technology it hopes to patent "analyzes mood-associated characteristic data collected over a period of time to produce at least one baseline mood profile for a user. The user's current mood can then be inferred by applying one or more mood rules to compare current mood-associated data to at least one baseline mood profile for the user."

Neil Mawston, executive director of the global wireless practice at Strategy Analytics, told us this technology is a natural progression. "Contextual computing is in the very early phase of development today," he said.

A Sixth Sense

"Smartphones and wearables will eventually become our 'sixth sense.' Smartphones will increasingly be able to judge or predict our actions and serve up relevant content or adverts to match our personal everyday lifestyles," Mawston said.

He cited Google Now as an early example of predictive, contextual computing. "[It] senses or guesses intelligently what you are looking for and serves up an instant answer or choice," Mawston added. "Apple’s patent-filing for mood-based content is probably several years away from mass-market take-off, but it does give us a sneaky peek into the future."

The mood-sensor technology could be particularly useful to Apple if, as expected, it develops a so-called iWatch, which could easily be able to detect pulse, perspiration and blood pressure information, ostensibly for exercise-related applications.

The patent application argues that the new technology will be a step up over systems that rely on only a general understanding of the user state of mind which "can lead to periods of time where the targeted content delivery is misaligned, thereby resulting in decreased satisfaction for both the content provider and the content receiver."

Tell Us What You Think
Comment:

Name:

Like Us on FacebookFollow Us on Twitter
TOP STORIES NOW
MAY BE OF INTEREST
Salesforce.com is the market and technology leader in Software-as-a-Service. Its award-winning CRM solution helps 82,400 customers worldwide manage and share business information over the Internet. Experience CRM success. Click here for a FREE 30-day trial.
MORE IN APPLE/MAC
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Are Government Spies Tipping Off Tor?
Less than a month ago, tech news headlines heralded a Tor Project breach. Now, some are saying that government spies are sharing information with Tor to help it prevent future breaches.
 
Backoff Malware Hits 1,000+ Businesses, Likely More
More than 1,000 businesses across the U.S. might have been affected by Backoff, a new kind of point-of-sale (PoS) malware, according to the Department of Homeland Security.
 
PlayStation Network Back Online After Attack
Sony’s PlayStation and Entertainment Network are back online after a distributed denial of service (DDoS) attack crashed the systems on Sunday. But Sony says no personal info was accessed.
 

Enterprise Hardware Spotlight
Alert: HP Recalls 5 Million Notebook AC Power Cords
HP is recalling about 5.6 million notebook computer AC power cords in the U.S. and another 446,700 in Canada because of possible overheating, which can pose a fire and burn hazard.
 
Acer's New Desktop Box Rides the Chrome OS Wave
Filling out its Chrome OS line, Acer is following the introduction of a larger Chromebook line earlier this month with a new tiny $180 desktop Chromebox and also a smaller Chromebook.
 
Feds OK $2.3 Billion IBM-Lenovo x86 Server Deal
IBM and Lenovo are celebrating U.S. approval of their x86-based server deal, having cleared some major security hurdles. The deal makes Lenovo a major player for enterprise data centers.
 

Mobile Technology Spotlight
Verizon Hops on the Voice-Over-LTE Bandwagon
Wireless provider Verizon is gearing up for a nationwide launch of its Voice-over-LTE service over the next several weeks, promising clearer and crisper phone calls and a Skype-like video service.
 
Smartphone 'Kill Switch' Law in California; Will Other States Follow?
California’s new law -- signed by Gov. Jerry Brown on Monday -- aimed at deterring cellphone theft could mean most mobile phones sold in the U.S. will soon include similar “kill-switch” tech.
 
Apple To Replace 'Small Percentage' of iPhone 5 Batteries
If you've noticed your iPhone 5 isn't acting right, it might be because of a bad battery -- and you might be eligible for a replacement. Apple is offering new batteries, though only for a small percentage of users.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | CRM Systems | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.