Newsletters
News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Click for more information, or
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
GET RECOGNIZED.
Let an ISACA® certification
elevate your career.

Register today and save
Apple/Mac
Tame your scariest paperwork. Find Out How
Average Rating:
Rate this article:  
Salesforce.com Bets on Social Selling Platform Introhive
Salesforce.com Bets on Social Selling Platform Introhive

By Jennifer LeClaire
October 2, 2013 1:17PM

    Bookmark and Share
Introhive is an enterprise application that could help deepen the Salesforce.com portfolio of sales, marketing, and CRM tools. The Introhive social selling app analyzes employee communications and compares them with other company data, to create an enterprise-wide view of existing relationships with customers and prospects.
 



You may have never heard of Introhive, but the social selling startup is on Salesforce.com's radar screen. The Washington-based innovator announced that Salesforce is among the investors in its latest round of funding.

Other investors include Build Ventures, CIT GAP, Fortify VC, Growthworks Atlantic and NBIF. Introhive did not disclose the exact amount of the funding, but some news report speculate the CRM giant has pitched in $5 million. Founded in 2012, Introhive raised an initial $1.5 million from Build Ventures in June of this year.

"We think social selling is about effectively leveraging the strength of enterprise relationships and managing them in a practical way that brings results," said Jody Glidden, co-founder and CEO of Introhive. "Our customers are seeing great value from the platform. This investment will help us get it in front of more like-minded companies sooner."

Making Social Selling Real

Introhive positions itself as making social selling "real" for companies. Here's how it works: The software-as-a-service application analyzes a company's employee communications privately and securely. At the same time, the software layers on social connections to create an enterprise-wide view of existing relationships with customers and prospects.

Essentially, the software works to leverage this relationship knowledge to improve sales hiring, prospecting, territory assignment, renewals and lead scoring. The promised result: increased effectiveness within the entire sales process.

Introhive reports that its platform is establishing solid traction with customers that see clear ROI in the social selling product. The company expects the new funding to help it accelerate business growth and expand sales and marketing activities.

Introhive gained some traction as part of the Salesforce AppExchange. The company was also named as a semi-finalist of the CRM Idol awards and to the shortlist for PwC's Vision to Reality awards.

Will Salesforce Buy Introhive?

"When I first heard about this investment I wondered if Salesforce was ditching its efforts with Chatter and trying to acquire another company to replace it. But I don't think Introhive will replace anything Salesforce is doing with Chatter," Brad Shimmin, a principal analyst at Current Analysis, told us. "This is a specific use case that's designed to basically help you make introductions to prospects in a nice, gentle manner."

Shimmin said Introhive is a mechanism that could help deepen Salesforce.com's capabilities using social tools and techniques. He sees social selling on the same trajectory as CRM and social marketing, as it's based on the same ideology. But the larger question is, will Salesforce snap up the company like it did Radian 6 and Buddy Media to add to its collection?

"Just as Google does, Salesforce is investing in companies that may or may not eventually be acquisition targets because they make the overall platform better," Shimmin said. "It's simply ensuring that there's continued innovation along an important line of capability associated with their overall collaborative aspects within their line of business apps."
 

Tell Us What You Think
Comment:

Name:



APC has an established a reputation for solid products that virtually pay for themselves upon installation. Who has time to spend worrying about system downtime? APC makes it easy for you to focus on business growth instead of business downtime with reliable data center systems and IT solutions. Learn more here.


 Apple/Mac
1.   MacBook Pros Get Update, Price Cut
2.   U.S. Firms Fish for Growth Overseas
3.   Will Next OS X Bring New Apple Grief?
4.   Apple and Samsung Feel the Heat
5.   Apple Faces Suit Over Work Breaks


advertisement
Apple Digital Book Settlement Set
But company still appealing decision.
Average Rating:
U.S. Firms Fish for Growth Overseas
Tech trendsetters are going abroad.
Average Rating:
Earnings, Excitement Grow for Apple
Momentum mounts as rumors swirl.
Average Rating:
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Canadian Government Charges China With Cyberattack
The government of Canada is not happy with China. Canadian officials have accused "a highly sophisticated Chinese state-sponsored actor" of launching a cyberattack on its National Research Council.
 
Researchers Working To Fix Tor Security Exploit
Developers for the Tor privacy browser are scrambling to fix a bug revealed Monday that researchers say could allow hackers, or government surveillance agencies, to track users online.
 
Wall Street Journal Hacked Again
Hacked again. That’s the story at the Wall Street Journal this week as the newspaper reports that the computer systems housing some of its news graphics were breached. Customers not affected -- yet.
 

Enterprise Hardware Spotlight
Apple Updates MacBook Pros, Cuts Prices Up to $100
The popular MacBook Pro laptop line just got an update and a price cut of as much as $100. The MacBook Pro with Retina display now includes faster processors and double the memory.
 
Watson Gets His First Customer Service Gig
Since appearing on Jeopardy, IBM's Watson supercomputer has been making a living using his super-intelligent knowledge base for business verticals. Now, Watson's been hired for his first customer service job.
 
Tablet Giants Apple and Samsung Feel the Heat
When a company saturates its home market with a once-hot product, expect it to pump up efforts elsewhere. Apple, for its part, is now pushing iPads to big corporations and the enterprise market.
 

Mobile Technology Spotlight
Android 'Fake ID' Puts Millions of Users at Risk
Having this fake ID is nothing to brag about, even if you are a minor. The “Fake ID” Android flaw drops malware into smartphone apps. It can steal credit card data and even take over your device.
 
FTC Wants Fix for 'Perfect Scam' of Mobile Cramming
The U.S. Federal Trade Commission has issued new guidelines to curb “mobile cramming,” a troublesome practice that adds unauthorized third-party charges to mobile phone bills.
 
Facebook: You Will Use Messenger, and You Will Like It
Starting this week, Facebook users with Android and iOS phones will be forced to use the separate Messenger app to send Facebook messages. Pending messages will still be visible in the main app.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | CRM Systems | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.