HOME     MENU     SEARCH     NEWSLETTER    
NEWS & INFORMATION FOR TECHNOLOGY PURCHASERS. UPDATED 11 MINUTES AGO.
You are here: Home / Cloud Computing / Small Biz Gets Sales off Instagram
Neustar, Inc.
Protect your website & network using real-time information & analysis
www.neustar.biz
Cheese! Small Businesses Get Sales off Instagram
Cheese! Small Businesses Get Sales off Instagram
By Joseph Pisani Like this on Facebook Tweet this Link thison Linkedin Link this on Google Plus
PUBLISHED:
JUNE
20
2014


A picture is worth thousands of dollars for Limelight Extensions. Phones start ringing at the Farmington Hills, Michigan, salon each time co-owner Miranda Jade Plater posts pictures on photo-sharing app Instagram. Would-be customers call to book appointments or ask questions about hair extensions she posts.

Colorful styles get the most attention. Plater still gets calls about a photo of herself that she uploaded two months ago. In it, she's wearing long, black curly hair extensions with the ends dyed bright orange. That photo alone has generated about $10,000 in sales.

"Without Instagram I couldn't tell you where we would be right now," she says.

Instagram is an increasingly important part of small businesses' social media strategies. It's helping them drive sales, gain customers and develop their brand. The app is especially helpful to restaurants, bakeries, clothing stores, hair salons and other businesses that sell items that photograph well.

The app, which was founded in 2010 and was bought by social media company Facebook Inc. in 2012, reaches more than 200 million users worldwide. Owners say it's easy to use and like that they can automatically post their Instagram photos on their businesses' other social media accounts, including Facebook and Twitter.

PAYING FOR ATTENTION

To boost Limelight Extensions' followers, Plater pays local models and reality show stars to promote the company on their accounts. Payment is either a percentage of sales, a flat rate or free hair. In return, they post photos of themselves wearing the extensions with a link back to Limelight Extensions' Instagram account. The company has more than 27,000 followers.

Yumbox is trying a similar strategy. The Doylestown, Pennsylvania-based company makes colorful lunch boxes with portioned sections meant to teach kids balanced eating. It recently paid a well-followed health food blogger to post a photo of a food-filled Yumbox. The post spiked traffic to its website and doubled its Instagram followers to nearly 5,000.

Facebook, Pinterest and Twitter allow small businesses to pay to promote their posts and gain followers. Instagram, which declined to comment for this story, doesn't do that yet. On its website, it says it is working on offering advertising to more of its users.

REACHING OUT TO CUSTOMERS

There are cheaper ways to build followers. Yumbox reposts customer photos. Devitt and co-owner Maia Neumann scour Instagram for photos others have posted using Yumbox as a hashtag. (A hashtag is a word or sentence that begins with the pound sign (#), such as #yumbox. Using a hashtag, which is clickable, makes it easier for users to find all the pictures about one topic.) (continued...)

1  |  2  |  3  |  Next Page >



© 2014 Associated Press under contract with NewsEdge. All rights reserved.
 

Tell Us What You Think
Comment:

Name:

Like Us on FacebookFollow Us on Twitter
TOP STORIES NOW
MAY INTEREST YOU
Protect 100% of your Data The prevalence of laptops and mobile devices in the enterprise makes corporate data increasingly vulnerable to loss and breach. And yet, workforce productivity is now inextricably linked to mobility. Click here to access the white paper "Top 10 Endpoint Backup Mistakes" to learn more about how to confidently protect data across platforms and devices while also providing features designed to enhance the end user experience.
MORE IN CLOUD COMPUTING

NETWORK SECURITY SPOTLIGHT
If you're a Google Gmail user, it's bad news. About 5 million Gmail addresses and plain text passwords were leaked to an online forum on Tuesday. The good news: the data is old, but better security is still needed.

ENTERPRISE HARDWARE SPOTLIGHT
The tech giant is expanding its cloud solutions which promise secure access to enterprise phone, email, and storage apps. The latest addition to the Dell Mobile Workspace involves Vonage and MS Office 365.

MOBILE TECHNOLOGY SPOTLIGHT
On pins and needles for your new iPhone? Prepare to wait a little longer: Apple has exhausted its pre-order supply of the iPhone 6 Plus. AT&T, meanwhile, reported a delay of two weeks for the iPhone 6.

Product Information and Resources for Technology You Can Use To Boost Your Business

© Copyright 2014 NewsFactor Network, Inc. All rights reserved. Member of Accuserve Ad Network.