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OS X Mavericks Here with a Few New Features
OS X Mavericks Here with a Few New Features

By Barry Levine
October 23, 2013 10:50AM

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The decision by Apple to give OS X Mavericks away reinforces its position as a company that primarily sells hardware, at least in its computer business. Analyst Roger Kay noted that, in addition to Microsoft, there's also a third major computer OS player, Google, whose Chrome OS is free, so with Apple's Mavericks the pressure on Microsoft is coming from two directions.
 



Apple's updated operating system, OS X 10.9 Mavericks, was released Monday at a new price: free. What's new in this version -- aside from no more big cat names like Mountain Lion -- and does this point to the era of free OSes?

Apple is now emphasizing its Californian roots; Mavericks is a surfer's site, and the default image associated with this OS is a giant wave. Mavericks can run on any Mac computer that can run Version 10.8 Mountain Lion, although the machine needs to have at least OS X 10.6.8 Snow Leopard.

Consistent with Apple's trend of adding mobile features to its desktop OS, Mavericks now offers updated versions of the Maps app and iBooks app that have been on the iPhone and iPad. Reportedly, many of the problems that so plagued the first release of Maps have been worked out. There's also a tighter integration between Maps and other Mac apps, such as with addresses in Contacts or Calendar.

'Decent Update'

There's new power management, which Apple says can reduce CPU usage by 72 percent and improve battery life on laptops, and there's enhanced security for apps and browser plug-ins. A new Tags feature allows users to organize files in a way that is consistent across Macs or iOS devices. Software updates can optionally run in background, with only a notification button that needs to be clicked to allow installation.

Some reviewers are reporting enhanced performance once Mavericks is installed, even when running full-sized applications, as well as more free disk space and more available memory.

Roger Kay, an analyst with industry research firm Endpoint Technologies Associates, described Mavericks as "a decent update, but not as big a leap as the leap to version 6 was." He added that some Apple-watchers have expressed displeasure over the tweaked graphics and thinnish system font, although he thought they were "fine."

'Exclusively Desktop OS'

The free price has been taken by many as a jab at Microsoft, which, as a primarily software-focused company, still charges for its major OS upgrades.

Apple's decision to give Mavericks away reinforces its position as a company that primarily sells hardware, at least in its computer business. Kay noted that, in addition to Microsoft, there's also a third major computer OS player, Google, whose Chrome OS is free, so the pressure on Microsoft is coming from two directions.

Current Analysis' Avi Greengart pointed out to us that "Apple is continuing to invest in its desktop OS as an exclusively desktop OS," as compared with Microsoft's approach with Windows 8.

He also noted that one common-in-mobile function he'd like to see adopted on Macs is a capability to "use touchscreen input" as an option. After all, he said, it was Apple itself that first taught us that "the most natural way to change the size of a photo" is through hand gestures on the screen.
 

Tell Us What You Think
Comment:

Name:

MacUser:

Posted: 2013-10-23 @ 12:15pm PT
This is really a joke. A silly gimmick. I installed Mavericks and found out why it's being handed out at no charge - Because it's not really a new OS.

Instead, it's just a very slight incremental upgrade (if you can call it an upgrade at all) to the old Mac OS.

No one in their right mind would pay a cent for something so... insignificant.

Releasing tiny changes and marketing them as groundbreaking is something that Apple is guilty of, as of late. That's because they've pretty much run out of fresh ideas, like when Steve Jobs was alive.

So don't believe the hype...



Neustar, Inc. (NYSE: NSR) is a trusted, neutral provider of real-time information and analysis to the Internet, telecommunications, information services, financial services, retail, media and advertising sectors. Neustar applies its advanced, secure technologies in location, identification, and evaluation to help its customers promote and protect their businesses. More information is available at www.neustar.biz.


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