Newsletters
News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Click for more information, or
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
APC Free White Paper
Optimize your network investment &
Enter to win a Samsung Galaxy Note

www.apc.com
Mobile Tech
Next Generation Data Center Is Here!
Average Rating:
Rate this article:  
T-Mobile Sells 500,000 iPhones in Just Weeks
T-Mobile Sells 500,000 iPhones in Just Weeks

By Jennifer LeClaire
May 8, 2013 2:02PM

    Bookmark and Share
T-Mobile customers can sign up for a Simple Choice Plan and receive a trade-in credit of up to $120 that can be used toward monthly payments, an existing T-Mobile bill, or the purchase of accessories or another device, including the iPhone 5. Mike Sievert, chief marketing officer for T-Mobile, trumpeted the deal as an "unbeatable upfront price."
 


T-Mobile on Wednesday posted its quarterly earnings, but it was the number of iPhones the company sold that is generating more wireless industry buzz. So far, the company has sold 500,000 iPhone 5s to new and existing customers.

T-Mobile primed the pump with its so-called "uncarrier" promise to change the face of wireless in America. The company is supplementing iPhone 5 pricing with a trade-in offer that apparently turned some heads.

Through June 16, qualified customers can trade in their iPhone 4S or iPhone 4 to get an iPhone 5 for zero down and monthly payments. T-Mobile has done away with annual service contracts and subsidies, so this could make the iPhone 5 more affordable under its banner.

Did the Trade-In Deal Work?

Customers can sign up for a Simple Choice Plan and receive a trade-in credit of up to $120 that can be used toward monthly payments, an existing T-Mobile bill, or the purchase of accessories or another device. Mike Sievert, chief marketing officer for T-Mobile, trumpeted the deal as an "unbeatable upfront price" coupled with the "most hassle-free and affordable rate plan in wireless."

Jeff Kagan, a telecom analyst in Atlanta, said 500,000 iPhones is a rapid start out of the gate for T-Mobile. The company just started selling the iPhone a few weeks ago, so apparently there was a pent-up demand, he said. The next question is can T-Mobile keep up that pace?

"What makes this more impressive are these first-quarter sales actually occurred during the initial one-month period," Kagan said. "T-Mobile introduced the iPhone on April 12. T-Mobile is the fourth largest carrier in the U.S. market, but has been lagging far behind AT&T Mobility and Verizon Wireless during the last decade."

Price Is Right

Pricing may be a sustaining factor. T-Mobile's Simple Choice Plan offers unlimited talk, text and Web on the company's 4G network. The plan starts with a base rate of $50 per month with 500 MB of up to 4G speed data. Consumers can add 2 GB of up to 4G speed data for $10 per month per line, or get unlimited 4G data for an additional $20 per month per line. Customers can also add a second phone line for $30 per month. Each additional line is $10 per month. And T-Mobile promises no caps and no overages.

With its new plans, is T-Mobile on the fast track to success? Kagan said it's possible, with all the changes the company has been going through recently.

The company has a bold new CEO, John Legere. The company just acquired MetroPCS. And the company is trying to reinvent the way the wireless industry charges for service with Simple Choice. Kagan listed all those points, as well as the fact that T-Mobile is now selling the Apple iPhone 5 at a healthy pace.

"Things seem to be stacking up in the right direction for T-Mobile, but not everything is looking strong," he said. "Total revenues fell. They must turn the ship around. However, they are taking real, meaningful steps in that process. So we'll just have to keep our eyes on T-Mobile going forward and see what happens next."
 

Tell Us What You Think
Comment:

Name:



APC has an established a reputation for solid products that virtually pay for themselves upon installation. Who has time to spend worrying about system downtime? APC makes it easy for you to focus on business growth instead of business downtime with reliable data center systems and IT solutions. Learn more here.


 Mobile Tech
1.   BBM Now Available on Windows Phone
2.   Virgin Mobile Offers Custom Plans
3.   Asana Revamps Mobile App
4.   Android 'Fake ID' Puts Millions at Risk
5.   FTC Wants Fix for Mobile Cramming


advertisement
Android 'Fake ID' Puts Millions at Risk
Users: stick to apps from Google Play.
Average Rating:
Researchers Tout Battery Breakthrough
Lithium anode could triple capacity.
Average Rating:
Dell, BlackBerry Downplay Threat
Say Apple-IBM alliance can't hurt them.
Average Rating:
Product Information and Resources for Technology You Can Use To Boost Your Business

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | CRM Systems | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.