Newsletters
News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Click for more information, or
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
GET RECOGNIZED.
Let an ISACA® certification
elevate your career.

Register today and save
Personal Tech
DDoS Protection Powered By Verisign
Average Rating:
Rate this article:  
Blizzard Puts New Twist on World of Warcraft

Blizzard Puts New Twist on World of Warcraft
By Jennifer LeClaire

Share
Share on Facebook Share on Twitter Share on Linkedin Share on Google Plus

Players in Blizzard Entertainment's free game Hearthstone: Heroes of Warcraft can challenge each other in two competitive game modes. "Play Mode" features traditional head-to-head battles, while in "The Forge," Hearthstone players start each match by building a deck from a new set of cards, and then use that deck to duel other.
 


Blizzard Entertainment is best known for video games like World of Warcraft. Now, the company is moving into what it calls card-vs.-card warfare.

Blizzard laid its virtual cards on the table on Friday when it unveiled Hearthstone: Heroes of Warcraft. The virtual card game is free on Windows, Macintosh and iPad.

In a twist that may appeal to its fan base, players build card decks centered on one of nine iconic Warcraft character classes and duel each other for fun, bragging rights, and the chance to win new cards.

Familiar, but New

"We've always loved collectible card games at Blizzard, so it's been exciting to bring everything we love about the genre to life in Hearthstone," said Mike Morhaime, CEO and co-founder of Blizzard Entertainment. "We're putting a lot of focus into creating a fun new game that's easy to pick up and play, but also has a lot of depth."

Blizzard insists Hearthstone will be accessible to players regardless of their familiarity with Warcraft or collectible card games. Whether players prefer to wield magic or arms in battle, strike from the shadows or head on -- or have never given any of that much thought -- Blizzard promises they'll be able to jump right in, create a deck, and get in on the action.

Players can challenge each other in two competitive game modes. "Play Mode" features traditional head-to-head battles, with players facing off for a chance to increase their medal ranking and earn card packs along the way. Players can also enter "The Forge," where they start each match by building a deck from a new set of cards, and then use that deck to duel other Forge participants. In addition to the chance to win new cards, players can also purchase new card packs or disenchanting some of their existing cards to craft the ones they're missing.

Strengthening Fan Base

Rob Enderle, principal analyst at the Enderle Group, said the strategy could be a good money maker for Blizzard.

"All game companies are looking for other revenue sources, given the way the sales have declined. Finding new ways to engage players and collect money is everybody's first priority," Enderle told us. "Leveraging an existing title with characters players recognize is a smart move."

Enderle envisions gamers playing Hearthstone: Heroes of Warcraft on planes or in other venues where they are not connected to the Internet. He sees it as a way to energize the fan base.

"This game gives Blizzard a new game that ties back into the original franchise. So if gamers want to play something else they are not always pulled away into another environment with another developer," Enderle said. "This not only strengthens the fan base but also expands their strategy."
 

Tell Us What You Think
Comment:

Name:



Salesforce.com is the market and technology leader in Software-as-a-Service. Its award-winning CRM solution helps 82,400 customers worldwide manage and share business information over the Internet. Experience CRM success. Click here for a FREE 30-day trial.


 Personal Tech
1.   Glass Adds Voice Access to Contacts
2.   Sony Intros 'Album of the Day' App
3.   BioBattery Tattoo May Power a Phone
4.   Facebook's Security Chief Questioned


advertisement
New App To Manage Time Better
Helping to organize your busy life.
Average Rating:
OkCupid Experiments with Daters
Unethical without user consent?
Average Rating:
Facebook's Security Chief Questioned
Spotlight shines on security strategy.
Average Rating:
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
UPS Stores in 24 States Hit by Data Breach
Big Brown has been breached. UPS said that about 105,000 customer transactions at 51 of its UPS Store locations in 24 states could have been compromised between January and August.
 
Cost of Target Data Breach: $148 Million Plus Loss of Trust
The now infamous Target data breach is still costing the company -- and its shareholders -- plenty. In fact, the retailing giant forecast the December 2013 incident cost shareholders $148 million.
 
Aruba Networks Handles Black Hat with Aplomb
It's not an easy job. Aruba Networks' task throughout the Black Hat USA conference in Las Vegas this month was to ensure thousands of attendees could connect without malicious attacks.
 

Enterprise Hardware Spotlight
Acer's New Desktop Box Rides the Chrome OS Wave
Filling out its Chrome OS line, Acer is following the introduction of a larger Chromebook line earlier this month with a new tiny $180 desktop Chromebox and also a smaller Chromebook.
 
Three New Lenovo PCs Aimed at Business Users
Businesses everywhere want computing solutions that do more for less money, and Lenovo has unveiled three new desktop PCs that offer solid computing at a budget-minded price.
 
Aruba Networks Handles Black Hat with Aplomb
It's not an easy job. Aruba Networks' task throughout the Black Hat USA conference in Las Vegas this month was to ensure thousands of attendees could connect without malicious attacks.
 

Mobile Technology Spotlight
Google Glass Adds Voice Access to Phone Contacts
The latest update to Google Glass will let users access their top 20 phone contacts with voice commands alone. A user can then choose a phone call, Google hangouts, e-mail or text messaging.
 
Samsung, B&N Target Amazon with Nook Tablet
They've seen the enemy and it is Amazon. So Samsung and Barnes & Noble are teaming up to combat their common foe with a 7-inch tablet that blends Samsung’s tech, Nook’s content and e-reader platform.
 
Acer's New Desktop Box Rides the Chrome OS Wave
Filling out its Chrome OS line, Acer is following the introduction of a larger Chromebook line earlier this month with a new tiny $180 desktop Chromebox and also a smaller Chromebook.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | CRM Systems | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.