News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
GET RECOGNIZED
Let an ISACA® certification elevate your career.
Register today and save
You are here: Home / Personal Tech / Ready For a Google Online TV?
DDoS Protection Powered By Verisign
Are You Ready For a Google Online TV Service?
Are You Ready For a Google Online TV Service?
By Barry Levine / NewsFactor Network Like this on Facebook Tweet this Link thison Linkedin Link this on Google Plus
PUBLISHED:
JULY
17
2013


If you think it takes forever to go through the hundreds of cable channels you now have, imagine how long it will take if there are hundreds more available to you over the Net. That future may be coming. According to news reports, Google is now working to turn the Internet into a highway that delivers your regular cable television.

The reports, in the New York Times and elsewhere, indicate that Google is, like Apple, Intel, Sony, Microsoft and others, trying to obtain TV content for an Internet-delivered cable service. But there's a long, long way to go.

The technology giant has reportedly been holding meetings recently with major media companies, although the exact nature of the discussions have not been made public. What is clear is that there is a growing interest by major technology companies in the possibility of an "over-the-top" service, so-called because it is delivered over the Internet, on top of high-speed connections.

The YouTube Factor

But Google doesn't necessarily need the cable companies or even the production companies that supply the TV content to the cable companies. That's because Google has YouTube, the largest online video site, and the company has made clear its desire to create original content through YouTube. Conceivably, Google could bypass the cable giants completely, and one could argue that it is better positioned in that regard than, say, Intel.

There have also been persistent rumors that Apple is actively pursuing a strategy of offering a TV service over the Net, possibly in conjunction with a new Apple TV set. These reports could be a significant factor in boosting Google's interest on this front.

Apple is apparently working with the idea that their Internet-delivered service could include a cable TV line-up as well as Apple content. But news reports indicate that Google and Intel, among others, might be interested in primarily delivering TV shows that they choose, as Netflix or Amazon do. Google also has another huge advantage if it decides to go its own way for a TV service: a massive advertising ecosystem.

Bandwidth, Usage Caps

Video is already the most predominant form of traffic on the Internet, and there are questions about how the Net could accommodate such a huge increase in video traffic from one or more major TV services.

Larry Hettick, an analyst with industry research firm Current Analysis, pointed out to NewsFactor.com that the large increase in video traffic not only faces the issue of enough bandwidth, but also the issue that virtually every major Internet provider, except Verizon/Fios and Google's own small ventures into providing fiber networks, has a usage threshold on how much a given subscriber can download in a month.

Hettick said that Google's strategy is "undoubtedly" tied in with their building of gigabit fiber networks in selected communities around the country, which he said they are hoping will encourage the development of other unlimited-usage fiber networks.

But the biggest limiting factor, he said, is not necessarily Internet bandwidth or usage thresholds but "that everyone in the food chain gets the money they expect." Hettick said that this potentially creates a very complicated scenario for distributing existing TV content over the Internet.

Read more on: Google, Apple, YouTube, Broadcast
Tell Us What You Think
Comment:

Name:

Like Us on FacebookFollow Us on Twitter
TOP STORIES NOW
MAY BE OF INTEREST
Salesforce.com is the market and technology leader in Software-as-a-Service. Its award-winning CRM solution helps 82,400 customers worldwide manage and share business information over the Internet. Experience CRM success. Click here for a FREE 30-day trial.
MORE IN PERSONAL TECH
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Dairy Queen Latest Retailer To Report Hack
Dairy Queen is known for its hot fries and sweet treats, but it just made cyber history as the latest victim of a hack attack. The fast food chain said that customer data at some stores may be at risk.
 
Lessons from the JPMorgan Chase Cyberattack
JPMorgan Chase is investigating a likely cyberattack. The banking giant is cooperating with law enforcement, including the FBI, to understand what data hackers may have obtained.
 
Who Is the Hacker Group Lizard Squad?
Are they dangerous or just obnoxious? That’s what many are wondering about the hacker group Lizard Squad, which tweeted out a bomb threat that grounded a flight with a Sony exec aboard.
 

Enterprise Hardware Spotlight
HP Previews ProLiant Gen9 Data Center Servers
Because traditional data center and server architectures are “constraints” on businesses, HP is releasing new servers aimed at faster, simpler and more cost-effective delivery of computing services.
 
Apple Set To Release Largest iPad Ever
Tech giant Apple seems to have adopted the mantra “go big or go home.” The company is planning to introduce its largest iPad ever: a 12.9-inch behemoth that will dwarf its largest existing models.
 
Alert: HP Recalls 5 Million Notebook AC Power Cords
HP is recalling about 5.6 million notebook computer AC power cords in the U.S. and another 446,700 in Canada because of possible overheating, which can pose a fire and burn hazard.
 

Mobile Technology Spotlight
Samsung Maps Its Way with Nokia's 'Here' App for Galaxy Phones
Korean electronics giant Samsung has opted to license Here, Nokia’s mapping app -- formerly know as Nokia Maps -- for its Tizen-powered smart devices and Samsung Gear S wearable.
 
iPhone 6 May Do NFC-Based Mobile Payments
Apple's latest version of the iPhone may have a mobile wallet to pay for purchases with a tap of the phone. The iPhone 6 reportedly is equipped with near-field communication (NFC) technology.
 
Apple Sets Sept. 9 Event: iPhone 6, iWatch on Tap?
Save the date. Apple formally announced that its long-anticipated “special event," will take place on September 9. Does the tech giant have the iPhone 6, and the iWatch up its sleeve?
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | CRM Systems | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.