News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
GET RECOGNIZED
Let an ISACA® certification elevate your career.
Register today and save
You are here: Home / Mobile Tech / New-Phone Itch? Jump, Says T-Mobile
DDoS Protection Powered By Verisign
Got that New-Phone Itch? Jump, Says T-Mobile
Got that New-Phone Itch? Jump, Says T-Mobile
By Jennifer LeClaire / NewsFactor Network Like this on Facebook Tweet this Link thison Linkedin Link this on Google Plus
PUBLISHED:
JULY
10
2013


T-Mobile continues looking for ways to one-up the Goliaths in the wireless carrier market. The self-proclaimed "uncarrier" announced a new program at a New York event Wednesday that lets people upgrade their phones as often as twice a year.

Dubbed Jump, the program's only hitch is you have to be enrolled for six months before you make your first trade in. T-Mobile is positioning the new deal as a way to give customers "total protection" for their smartphones in case they malfunction, sustain damage, or get lost or stolen -- or they just want to upgrade to the latest device.

While there's not much of a hitch there is a price to pay for the Jump program. T-Mobile is charging $10 a month for this "freedom." Its marketers are pushing out the message that the cost is a mere $2 more than what most customers already pay for handset protection alone. Will consumers buy it?

Why Wait Two Years?

"At some point, big wireless companies made a decision for you that you should have to wait two years to get a new phone for a fair price," said John Legere, president and CEO of T-Mobile US.

"That's 730 days of waiting. 730 days of watching new phones come out that you can't have. Or having to live with a cracked screen or an outdated camera. We say two years is just too long to wait."

We caught up with Mark Lowenstein, a wireless industry analyst, to get his take on the new deal. He told us Jump is a bit of a complex equation for the subscriber.

"It's sort of like deciding whether to get dental insurance: how much dental service do you think you'll need over the course of a couple of years, plotted against the monthly premium, annual maximum benefit, and what procedures are covered," he said.

"What the subscriber gains here is flexibility. For the subscriber who wants to upgrade their device more frequently than the average, Jump makes a lot of sense. They pay more out-of-pocket costs for equipment-related expenses, gaining flexibility of upgrading when they want, plus the added benefits of insurance, which I think an increasing number of subscribers will opt for with smartphone growth."

Wider LTE Reach

T-Mobile also unveiled a program that lets families get four phone lines with unlimited talk, text and Web and up to 500 MB of high-speed data for only $100 per month. All with no credit check or annual service contract.

As the proverbial cherry on top, the carrier announced a major expansion of its 4G LTE network. The carrier now reaches 157 million people in 116 metro areas across the United States. The company is hoping to see continued momentum after nearly tripling its postpaid net-new customers who switched from AT&T in recent months.

Three new devices in the T-Mobile lineup may also help. The carrier announced the availability of the Xperia Z from Sony, the Nokia Lumia 925 and the Samsung Galaxy Tab 2 10.1.

Read more on: T-Mobile, Uncarrier, Prepaid
Tell Us What You Think
Comment:

Name:

Like Us on FacebookFollow Us on Twitter
TOP STORIES NOW
MAY BE OF INTEREST
Salesforce.com is the market and technology leader in Software-as-a-Service. Its award-winning CRM solution helps 82,400 customers worldwide manage and share business information over the Internet. Experience CRM success. Click here for a FREE 30-day trial.
MORE IN MOBILE TECH
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Who Is the Hacker Group Lizard Squad?
Are they dangerous or just obnoxious? That’s what many are wondering about the hacker group Lizard Squad, which tweeted out a bomb threat that grounded a flight with a Sony exec aboard.
 
Are Government Spies Tipping Off Tor?
Less than a month ago, tech news headlines heralded a Tor Project breach. Now, some are saying that government spies are sharing information with Tor to help it prevent future breaches.
 
Backoff Malware Hits 1,000+ Businesses, Likely More
More than 1,000 businesses across the U.S. might have been affected by Backoff, a new kind of point-of-sale (PoS) malware, according to the Department of Homeland Security.
 

Enterprise Hardware Spotlight
Apple Set To Release Largest iPad Ever
Tech giant Apple seems to have adopted the mantra “go big or go home.” The company is planning to introduce its largest iPad ever: a 12.9-inch behemoth that will dwarf its largest existing models.
 
Alert: HP Recalls 5 Million Notebook AC Power Cords
HP is recalling about 5.6 million notebook computer AC power cords in the U.S. and another 446,700 in Canada because of possible overheating, which can pose a fire and burn hazard.
 
Acer's New Desktop Box Rides the Chrome OS Wave
Filling out its Chrome OS line, Acer is following the introduction of a larger Chromebook line earlier this month with a new tiny $180 desktop Chromebox and also a smaller Chromebook.
 

Mobile Technology Spotlight
Apple Set To Release Largest iPad Ever
Tech giant Apple seems to have adopted the mantra “go big or go home.” The company is planning to introduce its largest iPad ever: a 12.9-inch behemoth that will dwarf its largest existing models.
 
Verizon Hops on the Voice-Over-LTE Bandwagon
Wireless provider Verizon is gearing up for a nationwide launch of its Voice-over-LTE service over the next several weeks, promising clearer and crisper phone calls and a Skype-like video service.
 
Smartphone 'Kill Switch' Law in California; Will Other States Follow?
California’s new law -- signed by Gov. Jerry Brown on Monday -- aimed at deterring cellphone theft could mean most mobile phones sold in the U.S. will soon include similar “kill-switch” tech.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | CRM Systems | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.