Newsletters
News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Click for more information, or
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
UCS Invicta: Integrated Flash
Deploy flash memory technology to
deliver peak workload performance.

Find out more>>
Personal Tech
Gartner's #1 for endpoint backup
Average Rating:
Rate this article:  
Amazon To Use Virtual Coins on Kindle Fire

Amazon To Use Virtual Coins on Kindle Fire
By Jennifer LeClaire

Share
Share on Facebook Share on Twitter Share on Linkedin Share on Google Plus

"Tablets literally crushed traditional laptop and desktop sales during the holiday season," said analyst Brad Shimmin of Amazon's virtual currency planned for Kindle Fire. "Amazon is wise to roll out Coins. Unlike the Facebook rendition, which in some ways is a solution looking for a problem, this makes a lot more sense."
 


Amazon on Tuesday unveiled a new virtual currency for purchasing apps, games and in-app items on the Kindle Fire. Dubbed Amazon Coins, the e-tailing giant is positioning its innovation as an easier way to spend money in the Amazon Appstore.

Many analysts have called Kindle products a virtual vending machine. The virtual currency, then, makes good sense for Amazon. As a way to prime the pump, Amazon is planning to give away tens of millions of dollars worth of free Amazon Coins to spend on Kindle Fire apps when the virtual currency launches in May.

Amazon also hopes to woo app and game developers with Coins by driving more traffic to its app store. Amazon Appstore developers will earn their standard 70 percent revenue share when customers make purchases using Amazon Coins.

The Developer's Pitch

"Developers continue to report higher conversion rates on Amazon compared to other platforms," said Paul Ryder, vice president of apps and games for Amazon. "Now we have another new way to help developers reach even more of our millions of customers."

Amazon Coins is the latest in a series of new features and services for developers. Other announcements include in-app purchasing for Mac, PC and Web-based games, Game Circle, Game Connect, A/B Testing, Adobe AIR Native Extensions, and Amazon Mobile App SDK Eclipse Plugin (beta).

"Everyone recognizes Amazon's success in the e-commerce world -- now the Amazon Appstore has become a major player in the mobile app marketplace," said Misha Lyalin, ZeptoLab's CEO. "Amazon's new virtual currency is designed to open new opportunities for developers and make things easier for customers. This is a great example of Appstore innovation and we want to support it."

Will Consumers Buy It?

Of course, it won't work unless the customers use it. Brad Shimmin, principal analyst at Current Analysis, told us if any company is positioned to make this approach work, it is Amazon.

"First, Amazon has an extremely robust and mature marketplace platform. Secondly, they have established an un-walled garden approach to content and applications," Shimmin said. "For example, you can use apps from the Amazon Appstore on your Android device the same way you use apps from the Google Play store on your Android device. Amazon is a bit of a Switzerland in terms of application marketplaces go, relative to the likes of Apple with iTunes."

Shimmin points out that Coins is altogether different than Google Wallet, which has a much broader scope of intent. Google Wallet aims to get consumers to use their phone to buy retail products on-site. Amazon, by contrast, is trying to forward a method of simplifying and speeding the consumption of Amazon goods on the Kindle Fire.

"The tablet form factor is a preferred method for shopping online. Tablets literally crushed traditional laptop and desktop sales during the holiday season. Amazon is wise to roll out Coins," Shimmin said. "Unlike the Facebook rendition, which in some ways is a solution looking for a problem, this makes a lot more sense given the way people interact with the Amazon Appstore now."
 

Tell Us What You Think
Comment:

Name:



IT departments are embracing cloud backup, but there's a lot you need to know before choosing a service provider. Learn all the critical things you need to know by accessing the white paper, "5 Things You Didn't Know About Cloud Backup". Access the White Paper now.


 Personal Tech
1.   Best Buy Leaks Moto 360 Watch Info
2.   BioBattery Tattoo May Power a Phone
3.   Facebook's Security Chief Questioned


advertisement
New App To Manage Time Better
Helping to organize your busy life.
Average Rating:
OkCupid Experiments with Daters
Unethical without user consent?
Average Rating:
Facebook's Security Chief Questioned
Spotlight shines on security strategy.
Average Rating:
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Cost of Target Data Breach: $148 Million Plus Loss of Trust
The now infamous Target data breach is still costing the company -- and its shareholders -- plenty. In fact, the retailing giant forecast the December 2013 incident cost shareholders $148 million.
 
Aruba Networks Handles Black Hat with Aplomb
It's not an easy job. Aruba Networks' task throughout the Black Hat USA conference in Las Vegas this month was to ensure thousands of attendees could connect without malicious attacks.
 
Chinese Hackers Nab Info on Millions of U.S. Patients
A group of Chinese hackers has stolen the personal information, including names and Social Security numbers, of about 4.5 million patients at hospitals operated by Community Health Systems.
 

Enterprise Hardware Spotlight
Three New Lenovo PCs Aimed at Business Users
Businesses everywhere want computing solutions that do more for less money, and Lenovo has unveiled three new desktop PCs that offer solid computing at a budget-minded price.
 
Aruba Networks Handles Black Hat with Aplomb
It's not an easy job. Aruba Networks' task throughout the Black Hat USA conference in Las Vegas this month was to ensure thousands of attendees could connect without malicious attacks.
 
Compression, Deduplication Come to Violin Concerto 2200
Violin Memory has announced that data deduplication and compression capabilities are now available on its Concerto 2200 solution. Typically, users will experience deduplication rates between 6:1 and 10:1.
 

Mobile Technology Spotlight
Apple Stock Soars Ahead of iPhone 6 Launch
The imminent release of the iPhone 6 -- and maybe even an iWatch -- has sent Apple's stock soaring to new heights. Considering what else the firm could have up its sleeve -- the stratosphere may be the limit.
 
HTC Debuts Windows Phone Version of One M8 Smartphone
HTC is bringing the Windows Phone mobile OS to its flagship One M8 device -- the first time any mainstream flagship smartphone has been offered with a choice of operating systems.
 
Verizon Earns Top Rating in Mobile Network Comparison
A new report says Verizon Wireless was the top-performing U.S. cellphone service provider in the first half of 2014, on a nationwide and state-by-state basis, as well as in metro areas.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | CRM Systems | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.