Newsletters
News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Click for more information, or
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
Eliminate costly downtime!
Find out how with Free White Paper
& enter to win a Samsung Galaxy Note

www.apc.com
Apple/Mac
24/7/365 Network Uptime!
Average Rating:
Rate this article:  
New Chip Off the Block: Apple Picks Up Passif
New Chip Off the Block: Apple Picks Up Passif

By Nancy Owano
August 2, 2013 12:42PM

    Bookmark and Share
The Passif acquisition rounds out Apple's pick of ripe chip companies. Passif is the third such purchase of small chip companies by Apple to gain key technology for mobile devices. Apple bought P.A. Semi, designers of low-power chips, in 2008 and chip designer Intrinsity in 2010 for its technology that speeds up computing tasks.
 



Apple has picked up wireless chipmaker Passif Semiconductor. This new family member is described as a small company developing communication chips that use little power with small footprints.

News of the deal was first reported by blogger Jessica Lessin. She broke the story on Thursday and Apple later confirmed the purchase, issuing a canned, "Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans."

If Apple wasn't about to discuss what it wants to do with Oakland, California-based Passif, Apple-watching techies have found it quite easy to talk. The question about this buy is not "why?" but "why not?"

These are battle-cry times for competing smartphone vendors. They're begging for attention, not to mention that mall stores are crammed with the latest smartphones tempting customers with the hottest new features in viewing, sharing photos, and messaging.

Fight the Power

Techies familiar with smartphone engineering, though, know that all the hot new features come at a power-guzzling sacrifice. A core limitation on what features one can enjoy on a mobile device is how long one can actually enjoy them while on the move and without a recharger on hand.

Smartphone engineers have said it all along: Efficient energy usage is critical for mobile products such as smartphones and will be even more so for next-generation wearable computers.

Apple has found a fit solution in the Passif buy. Apple will benefit by making use of Passif's technology -- its chipset uses little energy. Reports say the technology uses Bluetooth Low Energy (LE) radio, a low-power flavor of Bluetooth, which is ideal for small mobile devices that require small batteries.

In that context, the word "iWatch" has popped up in most of the reports guessing what Apple might have in mind in acquiring Passif.

Eyes on Wearables

Wearables is ostensibly placed in the top ranks of the next big thing in computing. What's more, analysts predict that devices for activity monitoring targeted at fitness and health-conscious consumers will play a big role as the market for wearables grows.

Packing components into smartwatches will call for components and technologies that are easy on power and battery life. That's where Passif's low-power chip technology might really shine.

After all, which would a consumer go for -- a smartwatch with a chipset that can ensure extra connection time or a smartwatch that does not?

Pick of the Chips

The Passif acquisition rounds out Apple's pick of ripe chip companies. Passif is the third such purchase of small chip companies by Apple to gain key technology for mobile devices.

Apple bought P.A. Semi, designers of low-power chips, in 2008. Apple then went after chip designer Intrinsity in 2010 for its technology that speeds up computing tasks.

Earlier this year at the AllThingsD conference, Apple CEO Tim Cook was asked about acquisitions in general. Cook said that last year Apple might have acquired six companies or so. This year the company had already made nine acquisitions, adding, "We're always looking."
 

Tell Us What You Think
Comment:

Name:



Salesforce.com is the market and technology leader in Software-as-a-Service. Its award-winning CRM solution helps 82,400 customers worldwide manage and share business information over the Internet. Experience CRM success. Click here for a FREE 30-day trial.


 Apple/Mac
1.   MacBook Pros Get Update, Price Cut
2.   U.S. Firms Fish for Growth Overseas
3.   Will Next OS X Bring New Apple Grief?
4.   Apple and Samsung Feel the Heat
5.   Apple Faces Suit Over Work Breaks


advertisement
Apple Digital Book Settlement Set
But company still appealing decision.
Average Rating:
U.S. Firms Fish for Growth Overseas
Tech trendsetters are going abroad.
Average Rating:
Earnings, Excitement Grow for Apple
Momentum mounts as rumors swirl.
Average Rating:


advertisement


 Random Bytes
Apple Faces Suit Over Work Breaks U.S. Firms Fish for Growth Overseas
Will Next OS X Bring New Apple Grief? iPhone 6: Bad for Apple Tablet Sales?
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Tor Internet Privacy Service Warns Users It Was Breached
You may never have heard of the Tor Project, but the Internet privacy service is making headlines. Tor’s devs say users might be victims of an attack launched against the project earlier this year.
 
Canadian Government Charges China With Cyberattack
The government of Canada is not happy with China. Canadian officials have accused "a highly sophisticated Chinese state-sponsored actor" of launching a cyberattack on its National Research Council.
 
Researchers Working To Fix Tor Security Exploit
Developers for the Tor privacy browser are scrambling to fix a bug revealed Monday that researchers say could allow hackers, or government surveillance agencies, to track users online.
 

Enterprise Hardware Spotlight
AMD's ARM-Based Opteron Out in $3K Dev Kit
It's dubbed "Seattle" and it's AMD's first 64-bit ARM-based Opteron processor. The low-power chip is being released as part of AMD’s Opteron A1100-series developer kit, and aimed at high-end data center needs.
 
Apple Updates MacBook Pros, Cuts Prices Up to $100
The popular MacBook Pro laptop line just got an update and a price cut of as much as $100. The MacBook Pro with Retina display now includes faster processors and double the memory.
 
Dell, BlackBerry Not Sweating Apple-IBM Alliance
IBM's recent move to partner with Apple to sell iPhones and iPads loaded with corporate applications has excited investors in both companies, but two rivals say they are unperturbed for now.
 

Mobile Technology Spotlight
Virgin Mobile Offers Custom Smartphone Plans
As the wireless carrier wars continue heating up, Virgin Mobile just threw the customization coal onto the fire. The firm has debuted a no-annual-contract plan with rates based on individual use.
 
Collaboration Provider Asana Revamps Mobile App
Asana, a collaboration software provider started by a Facebook founder, is now out with a rebuilt native iOS mobile app. It replaces one that even the company admits was not up to par.
 
Facebook: You Will Use Messenger, and You Will Like It
Starting this week, Facebook users with Android and iOS phones will be forced to use the separate Messenger app to send Facebook messages. Pending messages will still be visible in the main app.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | CRM Systems | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.