News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
GET RECOGNIZED
Let an ISACA® certification elevate your career.
Register today and save
You are here: Home / Apple/Mac / Amazon Ships Kindle Fire HDX
DDoS Protection Powered By Verisign
Amazon Ships Kindle Fire HDX Ahead of New iPads
Amazon Ships Kindle Fire HDX Ahead of New iPads
By Adam Dickter / NewsFactor Network Like this on Facebook Tweet this Link thison Linkedin Link this on Google Plus
PUBLISHED:
OCTOBER
18
2013


As Apple prepares to unveil its latest slate of iPad tablets next week, online retail giant Amazon is already shipping its newest flagship device, the Kindle Fire HDX. The launch follows Amazon's pattern of trying to steal the hardware giant's thunder.

Pouring on Mojito

On Oct. 22 Apple is expected to unveil an iPad mini with an improved retina display and a next-generation full size iPad that is lighter and thiner.

The 7” Kindle Fire HDX uses a brand-new operating system, Mojito, and packs X-Ray for Music, Prime Instant Video downloads, and the Mayday button for live tech support.

“With a beautiful 323 ppi perfect-color HDX display, three times the processing power, twice the memory, four times the graphics performance, and Fire OS 3.0, we think customers are going to love the new Kindle Fire HDX,” said Peter Larsen, Vice President, Amazon Kindle in a statement.

ABI Research tablet expert Jeff Orr told us the "HDX is similar to other contemporary tablets from Amazon and brings them up in par with other seven-inch tablets released so far, such as Google's Nexus.

"The comparison to Apple will be very much around Apple's similar-sized product, the iPad mini," he said.

New tablet releases inevitably lead to discussion about whether Apple can hold onto its lead in the global tablet market. Second-quarter numbers from IDC showed that Apple's share dramatically dropped from 60.3 percent during the same quarter last year to 32.4 percent while all top competitors gained ground. But it's tough to tell how Amazon is stacking up.

"Amazon does not release sales figures, so it is impossible to know how big an impact they are having on the market," Avi Greengart, consumer devices expert for Current Analysis, told us. "However, Amazon’s business model of selling hardware at cost as a way to help monetize content is certainly threatening to vendors like Apple who monetize their hardware."

Low-Key Launch

Orr said it was unusual that Amazon did not hold a launch event this time to showcase the Fire HDX as it has with previous products. Apple has set the standard for such high-publicity events.

"That had me wondering what the company's strategy is," Orr added. "Perhaps they have spent too much money on the event portions of the launch and want to spend more on operations-related expenses instead."

Orr noted that Amazon has a disadvantage in selling its devices primarily online since consumers prefer hands-on demonstrations before making their selections.

"For tablets to be successful there has to be a personal assessment of value, to create that personal connection," he said, noting that consumers who have responded to surveys indicate that they are increasingly including tablets among devices they won't leave home without, which previously included only smartphones.

Physical and Virtual Goods

Another advantage for Amazon is that its devices are not just readers, viewers and web browsers but portals into the world of Amazon merchandise.

"Both [companies] have a similar audience both heavily focused on consumers [rather than businesses]," Orr said. "What attracts people to Kindle versus the iOS products is the affinity the customer has with the greater brand, the physical as well as virtual products."

Tell Us What You Think
Comment:

Name:

Like Us on FacebookFollow Us on Twitter
TOP STORIES NOW
MAY BE OF INTEREST
Salesforce.com is the market and technology leader in Software-as-a-Service. Its award-winning CRM solution helps 82,400 customers worldwide manage and share business information over the Internet. Experience CRM success. Click here for a FREE 30-day trial.
MORE IN APPLE/MAC
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Dairy Queen Latest Retailer To Report Hack
Dairy Queen is known for its hot fries and sweet treats, but it just made cyber history as the latest victim of a hack attack. The fast food chain said that customer data at some stores may be at risk.
 
Lessons from the JPMorgan Chase Cyberattack
JPMorgan Chase is investigating a likely cyberattack. The banking giant is cooperating with law enforcement, including the FBI, to understand what data hackers may have obtained.
 
Who Is the Hacker Group Lizard Squad?
Are they dangerous or just obnoxious? That’s what many are wondering about the hacker group Lizard Squad, which tweeted out a bomb threat that grounded a flight with a Sony exec aboard.
 

Enterprise Hardware Spotlight
HP Previews ProLiant Gen9 Servers
Because traditional data center and server architectures are “constraints” on businesses, HP is releasing new servers aimed at faster, simpler and more cost-effective delivery of computing services.
 
Apple Set To Release Largest iPad Ever
Tech giant Apple seems to have adopted the mantra “go big or go home.” The company is planning to introduce its largest iPad ever: a 12.9-inch behemoth that will dwarf its largest existing models.
 
Alert: HP Recalls 5 Million Notebook AC Power Cords
HP is recalling about 5.6 million notebook computer AC power cords in the U.S. and another 446,700 in Canada because of possible overheating, which can pose a fire and burn hazard.
 

Mobile Technology Spotlight
Apple Sets Sept. 9 Event: iPhone 6, iWatch on Tap?
Save the date. Apple formally announced that its long-anticipated “special event," will take place on September 9. Does the tech giant have the iPhone 6, and the iWatch up its sleeve?
 
Samsung's New Smart Watch Makes Calls Without Phone
Following up on the Gear 2, Samsung has unveiled a new 3G smart watch, the Gear S, that stands out in its ability to make phone calls and send text messages without a smartphone.
 
Apple Set To Release Largest iPad Ever
Tech giant Apple seems to have adopted the mantra “go big or go home.” The company is planning to introduce its largest iPad ever: a 12.9-inch behemoth that will dwarf its largest existing models.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | CRM Systems | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.