Newsletters
News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Please click for more information, or scroll down to pass the ad, or Close Ad.
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
Mobile Tech
24/7/365 Network Uptime!
Average Rating:
Rate this article:  
Cisco, Facebook Help Local Retailers with Wi-Fi Check-Ins
Cisco, Facebook Help Local Retailers with Wi-Fi Check-Ins

By Jennifer LeClaire
October 3, 2013 1:50PM

    Bookmark and Share
For Cisco, the CMX for Facebook Wi-Fi solution shows off the programmability it's built into the product, including the ability to customize the solution to work with a Facebook environment. For retailers that really wants to leverage their Facebook community, it makes Cisco a better choice. It helps from a competitive perspective, said analyst Zeus Kerravala.
 



What do you get when you cross Cisco's mobile networking with Facebook's social networking? A collaboration that aims to drive brand recognition and target promotions based on customer preferences and demographics using Wi-Fi.

The Cisco Connected Mobile Experience (CMX) with Facebook Wi-Fi is now in pilot mode. Some of the world's most popular retailers, hotels, restaurants and other public gathering spots are testing the concept.

"Guest access provisioning for most companies is a brutally difficult thing. First-time users have to set up a name and password. Among a lot of demographics, Facebook has become the de facto authentication method," Zeus Kerravala, a principal analyst at ZK Research, told us. "Once you have the person's Facebook ID you can do cool things like redirect them to the company's Facebook page. So this make a lot of sense."

Improving the Customer Experience

CMX for Facebook Wi-Fi promises to help improve the consumer experience and offer a faster way for consumers to access Wi-Fi by checking in on Facebook. It also promises businesses more opportunities to connect with their customers. For example, the solution helps businesses generate more likes and check-ins for their Facebook Pages, increasing the demographic data on their customers so they can better serve them.

Here's how it works: A consumers connects to the network of a participating businesses, open a browser on any mobile device or laptop, and a Facebook check-in page appears. After checking in, the consumer is directed to the business' Facebook Page, where he can receive the latest information about the venue.

Facebook provides aggregated anonymous insights about people's activity on their Pages, including demographics such as age, gender and city. Businesses can analyze this data to better understand their customers' preferences and deliver targeted promotions. The companies said driving more check-ins through Facebook Wi-Fi will also increase a business' brand exposure by increasing the number of stories generated about it, and it will make businesses more discoverable in Facebook's Graph Search.

Mobile Shopping Trends

Why the push in this direction? Consumer mobile shopping trends from 2013 reveal the immediate business opportunities for retailers who wish to customize their service offerings through shoppers' mobile devices.

According to data from 2013 Cisco Customer Experience Report, 54 percent of consumers use mobile phones when shopping in a store. Sixty-five percent of global consumers are comfortable receiving retail advice based on their locations through their mobile devices.

What's more, 39 percent would reveal their personal incomes in exchange for more personalized service, discounts and sale promotions. And consumers also want to track sales and promotions (62 percent), coupons (46 percent), price changes (47 percent), and product availability (45 percent).

The Cisco Angle

Technology-wise, the CMX for Facebook Wi-Fi solution is built on Cisco's Unified Access architecture. It uses a software connector on the Cisco Integrated Services Router (ISR) G2 or Aggregation Services Router (ASR) 1000 routers with UCS blades or the Mobility Services Engine to enable end-users to connect to the Wi-Fi network and "check-in" to the venue's Facebook profile.

"For Cisco, this shows off the programmability they've built into the product, including the ability to customize the solution to work with a Facebook environment," Kerravala said. "For retailers that really wants to leverage their Facebook community, it makes Cisco a better choice. It helps from a competitive perspective."
 

Tell Us What You Think
Comment:

Name:



Neustar, Inc. (NYSE: NSR) is a trusted, neutral provider of real-time information and analysis to the Internet, telecommunications, information services, financial services, retail, media and advertising sectors. Neustar applies its advanced, secure technologies in location, identification, and evaluation to help its customers promote and protect their businesses. More information is available at www.neustar.biz.


 Mobile Tech
1.   Cortana Fills Windows Phone Gap
2.   Galaxy S5 Phone: Less Can Be More
3.   Beware: Facebook Shares Your Locale
4.   Android Gets Chrome Remote Desktop
5.   Amazon 3D Smartphone Pics Leaked


advertisement
BlackBerry Drops T-Mobile After Spat
Moving on to other carriers after snub.
Average Rating:
Cortana Fills Windows Phone Gap
Siri-like virtual assistant has promise.
Average Rating:
Galaxy S5 Phone: Less Can Be More
Most formidable iPhone competitor yet.
Average Rating:


advertisement
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Heartbleed Could Cost Millions, Could Have Been Prevented
Early estimates of Heartbleed’s cost to enterprises are running in the millions. The reason: revoking all the SSL certificates the bug exposed will come at a very hefty price. Some say it all could have been avoided.
 
Michaels Says Nearly 3M Credit, Debit Cards Breached
Arts and crafts retail giant Michaels Stores has confirmed that a data breach at its POS terminals from May 2013 to Jan. 2014 may have exposed nearly 3 million customer credit and debit cards.
 
Google's Street View Software Unravels CAPTCHAs
The latest software Google uses for its Street View cars to read street numbers in images for Google Maps works so well that it also solves CAPTCHAs, those puzzles designed to defeat bots.
 

Enterprise Hardware Spotlight
Vaio Fit 11A Battery Danger Forces Recall by Sony
Using a Sony Vaio Fit 11A laptop? It's time to send it back to Sony. In fact, Sony is encouraging people to stop using the laptop after several reports of its Panasonic battery overheating.
 
Continued Drop in Global PC Shipments Slows
Worldwide shipments of PCs fell during the first three months of the year, but the global slump in PC demand may be easing, with a considerable slowdown from last year's drops.
 
Google Glass Finds a Home in Medical Education, Practice
The innovative headpiece may find its niche in markets where hands-free access to data can be a big advantage. Glass experiments for doctors are already under way, with some promising results.
 

Mobile Technology Spotlight
Review: Siri-Like Cortana Fills Windows Phone Gap
With the new Cortana virtual assistant, Windows catches up with Apple's iOS and Google's Android in a major way, taking some of the best parts of Apple's and Google's virtual assistants, with new tools too.
 
With Galaxy S5, Samsung Proves Less Can Be More
Samsung has produced the most formidable rival yet to the iPhone 5s: the Galaxy S5. The device is the fifth edition of the company's successful line of Galaxy S smartphones, and shows less can be more.
 
Facebook Rolls Out Potentially Intrusive Location-Sharing
Looking for friends? Facebook users in the U.S. will soon be able to see which of their friends are nearby, using a smartphone's GPS. Could be a cool feature in some cases, or way too much information.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | Small Business | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters | XML/RSS Feed

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.