NGDATA™, the consumer intelligence management solutions company, today announced it has closed the acquisition of ENQIO, a Belgian-based professional consultancy focused on data management, business analytics and multi-channel campaign management.
The move provides NGDATA with an experienced team of data scientists – a core competency lacking in most Big Data technology vendors – and a proven formula for successfully understanding and addressing complex business problems pertaining to Big Data.
By providing complementary business knowledge and competence alongside its customer intelligence solution Lily, NGDATA will help enterprise organizations more effectively use their Big Data to impact their business by providing a 360 degree view of customers, supporting one to one customer interaction and improving business performance by reducing customer churn, upselling to existing customers, attracting new customers, optimizing price structures, etc. Financial details of the deal will not be disclosed publicly.
"One of the biggest reasons most enterprises struggle with Big Data initiatives is because most technology vendors don't have qualified staff who understand the specific business challenges and how to show ROI resulting from effectively applying the technology to address those challenges," said Luc Burgelman, CEO and co-founder of NGDATA. "By leveraging the extensive skill set of our data scientists using machine learning, and combining that knowledge with the power of Lily, this acquisition provides NGDATA with the ability to architect a solution based on the specific business needs of our customers. By speeding up development and implementation and broadening the ability to scale, enterprise organizations will be able to create a multitude of new opportunities for revenue."
NGDATA will remain focused on industries such as banking, media and publishing and telecommunications and remains committed to being the leading company in building Customer Intelligence solutions specifically targeted at these markets. This acquisition will further strengthen the company's foothold in these markets as ENQIO brings a wealth of experience in working with organizations such as France Telecom, ING, KBC, Orange and Telenet, among many others.
"Data Scientists are a critical piece of any Big Data strategy and roll out. We're excited about the possibilities of working with a company that not only understands and excels at the science and business process of Big Data – but can also master the development and implementation of a solution that will help us drive greater value from our customer relationships," said Alain Glickman, Global Customer Insight Director at Orange. "As an ENQIO customer, we look forward to working with NGDATA and are excited about the possibilities this acquisition will deliver to our business."
NGDATA is the consumer intelligence management solutions company that empowers enterprises seeking greater customer lifetime value to drive continuous, actionable insights to enable sales and increase customer loyalty. The company does this through its unique combination of Big Data management and machine learning technologies in a single integrated solution. Recently named one of Bank Systems and Technology Magazine's "Top 7 Big Data Players to Watch," NGDATA is headquartered in Ghent, Belgium with offices in New York City and San Francisco. The company provides solutions to data-driven sectors such as financial services, retail and media/publishing. Please visit www.ngdata.com for more information or follow on Twitter @ngdata_com or connect with the company on LinkedIn.