Newsletters
News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Click for more information, or
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
GET RECOGNIZED.
Let an ISACA® certification
elevate your career.

Register today and save
Apple/Mac
24/7/365 Network Uptime!
Average Rating:
Rate this article:  
Twitter Boosting iOS Mobile App To Lure Users
Twitter Boosting iOS Mobile App To Lure Users

By Seth Fitzgerald
September 16, 2013 1:57PM

    Bookmark and Share
The update of Twitter's iOS mobile app, which will focus on multimedia, is supposedly meant to attract people who are not technology savvy. Plus, this update (if comes to fruition) should be released to mobile devices before Twitter's initial public offering.
 

Related Topics

Twitter
iOS
Mobile App
Facebook
IPO



With 1 billion users and just 250 million "consistent" users, Twitter has been dealing with some major dilemmas in its user base. To attain more consistent users instead of inactive ones, Twitter is updating a large portion of its interface, especially its mobile app on iOS.

One of the most obvious changes will be removing the Home, Connect, Discover, and Me tabs. Instead of those, Twitter will be including a simplified swipe-navigation layout, allowing people to see different types of content.

Emphasis On Multimedia

Reports coming from people familiar with Twitter's new iOS app have stated that the application will be more focused on multimedia. Since pictures and videos are what keep people on the app longer, streams of content dedicated to media will likely be appearing in the update.

Regular text-based tweets will still appear but separate streams for media tweets will be offered. Among these new streams will be photo-only, interaction/conversation, and TV-related feeds.

In-line display of photos will also be included, allowing people to view multimedia content without actually opening a tweet.

This update is supposedly meant to attract people who are not technology savvy as well. Plus, this update (if comes to fruition) should be released to mobile devices before Twitter's initial public offering. Twitter's COO Ali Rowghani acknowledged the current issues with the service during a recent interview, stating "[Twitter] is not delivering the product as we should."

Impending IPO

Twitter is incredibly lucky as it has been able to navigate the road to an IPO without making the same mistakes that Facebook made. In 2011, Facebook ignited a trend of tech IPOs, many of which seem to have been bad decisions.

However, analysts do not seem to think that the Twitter IPO will be bad, in fact, it may be stunning for the social network. Twitter may end up being valued at $10 billion and, as a result, would raise millions of dollars because of the IPO.

Twitter announced its plan to go public yesterday on, you guessed it, Twitter. Even though we know an IPO is in the works, it does not appear as though Twitter will be very public with its plans.

This may end up being a great decision, as massive amounts of public attention regarding the Facebook IPO was part of the reason that it did not go as planned. Since Twitter has revenue below $1 billion, it is able to file with the Securities and Exchange Commission confidentially.

The law allowing Twitter to keep things under wraps and away from the public is President Barack Obama's JOBS act that went into effect last year. The law lets Twitter keep its IPO paperwork away from the public until 21 days before the actual IPO date.
 

Tell Us What You Think
Comment:

Name:

sushant saraswat:

Posted: 2013-09-26 @ 12:16am PT
We are in the middle of a highly demanding and competitive environment, wherein the form factors, the operating systems and the customer requirements are evolving rapidly. We will see more branded apps following the suit to be compatible to the new capabilities of new mobile OS in terms of UI.

Companies are faced with the herculean task of keeping pace with these changes as they innovate at the “customer-facing edge”. There is a compelling need for an adaptive mobile app that rapidly tunes to the changing seasons and business scenarios of the company.

And this is precisely where dynamic updation of themes in the mobile app comes to the rescue. Updating dynamically will increase user engagement and also save time and resources by eliminating the need to develop a new version of an app for publishing new themes. You might be interested in a webinar on Implementing Dynamic themes in your mobile applications - http://j.mp/18ahxYX



Get Powerful App Acceleration with Cisco. In a world where time is money, you need to accelerate the speed at which data moves through your data center. Cisco UCS Invicta delivers powerful, easy-to-manage application acceleration for data-intensive workloads. So you can make decisions faster and outpace the competition. Learn More.


 Apple/Mac
1.   Will OS X Beta Avoid Mavericks Grief?
2.   Earnings, Excitement Grow for Apple
3.   Mac OS Yosemite Beta 4 Released
4.   Apple Smart Watch Patent Surfaces
5.   iPhone 6: Bad for Apple Tablet Sales?


advertisement
Apple Digital Book Settlement Set
But company still appealing decision.
Average Rating:
Will OS X Beta Avoid Mavericks Grief?
Apple seeks user feedback on problems.
Average Rating:
Earnings, Excitement Grow for Apple
Momentum mounts as rumors swirl.
Average Rating:
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Researchers Working To Fix Tor Security Exploit
Developers for the Tor privacy browser are scrambling to fix a bug revealed Monday that researchers say could allow hackers, or government surveillance agencies, to track users online.
 
Wall Street Journal Hacked Again
Hacked again. That’s the story at the Wall Street Journal this week as the newspaper reports that the computer systems housing some of its news graphics were breached. Customers not affected -- yet.
 
Dropbox for Business Beefs Up Security
Dropbox is upping its game for business users. The cloud-based storage and sharing company has rolled out new security, search and other features to boost its appeal for businesses.
 

Enterprise Hardware Spotlight
Microsoft Makes Design Central to Its Future
Over the last four years, Microsoft has doubled the number of designers it employs, putting a priority on fashioning devices that work around people's lives -- and that are attractive and cool.
 
Contrary to Report, Lenovo's Staying in Small Windows Tablets
Device maker Lenovo has clarified a report that indicated it is getting out of the small Windows tablet business -- as in the ThinkPad 8 and the 8-inch Miix 2. But the firm said it is not exiting that market.
 
Seagate Unveils Networked Drives for Small Businesses
Seagate is out with five new networked attached storage products aimed at small businesses. The drives are for companies with up to 50 workers, and range in capacity from two to 20 terabytes.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | CRM Systems | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.