Newsletters
News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Please click for more information, or scroll down to pass the ad, or Close Ad.
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
Eliminate costly downtime!
Find out how with Free White Paper
& enter to win a Samsung Galaxy Note

www.apc.com
Communications
24/7/365 Network Uptime!
Average Rating:
Rate this article:  
BlackBerry Messaging Goes Cross-Platform
BlackBerry Messaging Goes Cross-Platform

By Jennifer LeClaire
May 14, 2013 10:35AM

    Bookmark and Share
The first version of multi-platform BBM will allow iOS and Android users to tap into several features, including the immediacy of BBM chats, multi-person chats, voice note sharing, BlackBerry Groups, where BBM users are able to set up groups of up to 30 people and share calendar, photos, and files.
 



Long before iMessage, there was BlackBerry Messenger (BBM). In fact, hardcore BlackBerry users relied on the service to communicate with other BlackBerry users all over the world, bypassing text messaging fees.

The problem was, it only works BlackBerry-to-BlackBerry. Now, the company is rolling out BBM to multiple platforms. Starting this summer, BBM will become available for Apple's iOS and Google's Android devices.

"For BlackBerry, messaging and collaboration are inseparable from the mobile experience, and the time is definitely right for BBM to become a multi-platform mobile service," said Andrew Bocking, executive vice president of Software Product Management and Ecosystem at BlackBerry. "BBM has always been one of the most engaging services for BlackBerry customers, enabling them to easily connect while maintaining a valued level of personal privacy."

What to Expect

BBM already boasts more than 60 million monthly active users and more than 51 million daily active users who are connecting with friends or colleagues an average of one and a half hours every day.

According to BlackBerry, BBM users send and receive more than 10 billion messages each day. That's nearly twice as many messages per user per day as compared to other mobile messaging apps. And almost half of BBM messages are read within 20 seconds of being received.

The first version of multi-platform BBM will allow iOS and Android users to tap into several features, including the immediacy of BBM chats, multi-person chats, voice note sharing, and BlackBerry Groups, where BBM users are able to set up groups of up to 30 people and share calendars, photos, and files.

BlackBerry also announced BBM Channels, a new social engagement platform within BBM that will allow customers to connect with the businesses, brands, celebrities and groups. BlackBerry plans to add support for BBM Channels as well as voice and video chatting for iOS and Android later this year.

Boon for BlackBerry?

We caught up with Michael Disabato, managing vice president of Network and Telecom at Gartner, to get his perspective on BBM broadening its horizons. He told us the move to open up BBM to other platforms makes a lot of sense.

"What used to be one of the prime activities people used mobiles for? Text messaging. What has happened to text messaging? It's decreased since more people have been using Twitter and instant messaging," Disabato said.

Indeed, Apple has circumvented the wireless carriers by routing iMessages through its iCloud service. That has further reduced the number of text messages sent directly through the carrier. By launching BBM for iOS and Android, BlackBerry is opening up more channels of communication.

"If you are not going to allow the two largest user populations to communicate for free with your BlackBerry population, you aren't going anywhere," Disabato. "This move was necessary, otherwise BBM is isolated. Now that they are opening it up to the rest of the planet, more people may actually check out the BlackBerry."
 

Tell Us What You Think
Comment:

Name:



Your Next Generation Data Center Is Here! Vblock™ Systems: the world's most advanced converged infrastructure are built on the Cisco Unified Computing System with Intel® Xeon® processors. Vblock™ Systems deliver extraordinary time to market, ROI and TCO, and flexibility to meet your continually changing demands with 5X faster deployment, 96% less downtime, and 1/2 the cost. Click here to learn more.


 Communications
1.   Online Access for the Deaf and Blind
2.   FireChat Ignites New Way To Talk
3.   EU Panel Approves Net Neutrality Rules
4.   Avaya Ends Network Waiting Game
5.   Zuckerberg Plan To Spread Net: Drones


advertisement
Is Zuckerberg Nuts To Buy Oculus VR?
$2 billion deal for unproven company.
Average Rating:
Online Access for the Deaf and Blind
Pilot program provides technology tools.
Average Rating:
FireChat Ignites New Way To Talk
Harnesses 'wireless mesh networking.'
Average Rating:
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Michaels Says Nearly 3M Credit, Debit Cards Breached
Arts and crafts retail giant Michaels Stores has confirmed that a data breach at its POS terminals from May 2013 to Jan. 2014 may have exposed nearly 3 million customer credit and debit cards.
 
Heartbleed Could Cost Millions, Could Have Been Prevented
Early estimates of Heartbleed’s cost to enterprises are running in the millions. The reason: revoking all the SSL certificates the bug leaked will come at a very hefty price.
 
Google's Street View Software Unravels CAPTCHAs
The latest software Google uses for its Street View cars to read street numbers in images for Google Maps works so well that it also solves CAPTCHAs, those puzzles designed to defeat bots.
 

Enterprise Hardware Spotlight
Vaio Fit 11A Battery Danger Forces Recall by Sony
Using a Sony Vaio Fit 11A laptop? It's time to send it back to Sony. In fact, Sony is encouraging people to stop using the laptop after several reports of its Panasonic battery overheating.
 
Continued Drop in Global PC Shipments Slows
Worldwide shipments of PCs fell during the first three months of the year, but the global slump in PC demand may be easing, with a considerable slowdown from last year's drops.
 
Google Glass Finds a Home in Medical Education, Practice
Google Glass may find its first markets in verticals in which hands-free access to data is a boon. Medicine is among the most prominent of those, as seen in a number of Glass experiments under way.
 

Mobile Technology Spotlight
Google Releases Chrome Remote Desktop App for Android
You're out on a sales call, and use your Android mobile device to grab a file you have back at the office on your desktop. That's a bit easier now with Google's Chrome Remote Desktop app for Android.
 
Amazon 3D Smartphone Pics Leaked
E-commerce giant Amazon is reportedly set to launch a smartphone after years of development. Photos of the phone, which may feature a unique 3D interface, were leaked by tech pub BGR.
 
Zebra Tech Buys Motorola Enterprise for $3.45B
Weeks after Lenovo bought Motorola Mobility’s assets from Google for $2.91 billion, Zebra Technologies is throwing down $3.45 billion for Motorola’s Enterprise business in an all-cash deal.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | Small Business | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters | XML/RSS Feed

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.