Newsletters
News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Click for more information, or
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
Business Intelligence
DDoS Protection Powered By Verisign
Average Rating:
Rate this article:  
Using Customer Location Intelligence To Boost Sales

Using Customer Location Intelligence To Boost Sales
By Jennifer LeClaire

Share
Share on Facebook Share on Twitter Share on Linkedin Share on Google Plus

By integrating with solutions like IBM's Cognos and SAP's Business Objects, Galigeo is taking the basic concept of geolocation ("I am here, my customer is there") and coupling it with the immense data in your customer relationship management (CRM) system. The result is more efficient sales and service operations, a real boost to the bottom line.
 


What do you get when you mix location intelligence with CRM? Improved sales and service efforts through better management of territories, lead or case assignment, visit planning and routing.

At least that's the promise of Galigeo's new Galigeo-for-CRM advanced location intelligence software solution for the enterprise. Analysts are bullish on the concept.

Galigeo software connects directly to enterprise applications, maps large-scale data sets and applies spatial processing to enhance data visualization, reporting and predictive analytics. The company's solutions are focused on improving business outcomes. Its customers include IBM, Autodesk, Orange, and Carrefour.

By tackling location intelligence, Galigeo is tapping into an identified market need. In fact, 61 percent of organizations said location intelligence is very important in helping to improve business processes and performance, and 65 percent said it is important to maximize the value of customer information, according to a Ventana Research benchmark study.

"This requires the context of location and increasing the speed of customer response times. Our research found customer response times as the top factor for investment," said Mark Smith, CEO and chief research officer at Ventana. "Galigeo-for-CRM provides organizations with the opportunity to help sales and service organizations optimize planning and maximize the potential of customer relationships."

Geographically Automating Sales Calls

The goal of location intelligence solutions is to put proximity and geography at the heart of sales and service processes. Galigeo-for-CRM offers three core functions: Visit Planning, Lead and Case Assignment & Routing, and Territory Management.

Visit Planning aims to help sales and service teams and individuals to organize daily visit planning, increase the number of visits a day and optimize visits with location, routing, and proximity search. Meanwhile, Lead and Case Assignment & Routing works to simplify lead assignment, reduce management overhead, shorten time to action on leads, and help managers and sales reps focus on getting the right leads to the right rep quickly and automatically, based on actual territory assignments and account assignments in the CRM system.

Finally, Territory Management delivers two primary sets of capabilities. One is to assist in planning, design and validating geographic and account-based territory alignments, with territory assignment integration to the CRM system. That allows managers to define, manage and affect territories within an organization. Second is to leverage location intelligence and spatial functionality to optimize sales performance with a set of business and spatial data analysis and visualization capabilities.

Connecting People and Machines (continued...)

1  |  2  |  Next Page >

 

Tell Us What You Think
Comment:

Name:



Salesforce.com is the market and technology leader in Software-as-a-Service. Its award-winning CRM solution helps 82,400 customers worldwide manage and share business information over the Internet. Experience CRM success. Click here for a FREE 30-day trial.


 Business Intelligence
1.   Facebook Offers Cross-Device Analytics
2.   Splunk Cuts Prices, Vows 100% Uptime
3.   IBM Beefs Up Identity Intelligence
4.   Brain Waves: the New Focus Group?
5.   Chief Customer Officers' Clout Grows


advertisement
Facebook Offers Cross-Device Analytics
Marketers can track ad conversions.
Average Rating:
Brain Waves: the New Focus Group?
Customer data gets more scientific.
Average Rating:
IBM Beefs Up Identity Intelligence
To offer biz better security products.
Average Rating:
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Aruba Networks Handles Black Hat with Aplomb
It's not an easy job. Aruba Networks' task throughout the Black Hat USA conference in Las Vegas this month was to ensure thousands of attendees could connect without malicious attacks.
 
Chinese Hackers Nab Info on Millions of U.S. Patients
A group of Chinese hackers has stolen the personal information, including names and Social Security numbers, of about 4.5 million patients at hospitals operated by Community Health Systems.
 
Premier FBI Cybersquad in U.S. To Add Agents
After helping prosecutors charge Chinese army officials with stealing trade secrets from major companies and by snaring a Russian-led hacking ring, the premier FBI cyber-squad is getting a boost.
 

Enterprise Hardware Spotlight
Aruba Networks Handles Black Hat with Aplomb
It's not an easy job. Aruba Networks' task throughout the Black Hat USA conference in Las Vegas this month was to ensure thousands of attendees could connect without malicious attacks.
 
Compression, Deduplication Come to Violin Concerto 2200
Violin Memory has announced that data deduplication and compression capabilities are now available on its Concerto 2200 solution. Typically, users will experience deduplication rates between 6:1 and 10:1.
 
Cisco Axes 6,000 Employees in Restructuring Plan
Faced with declining profits, Cisco is laying off up to 6,000 employees in the months ahead -- a whopping 8 percent of its global workforce. That's in addition to the 4,000 jobs Cisco cut last year.
 

Mobile Technology Spotlight
Apple Stock Soars Ahead of iPhone 6 Launch
The imminent release of the iPhone 6 -- and maybe even an iWatch -- has sent Apple's stock soaring to new heights. Considering what else the firm could have up its sleeve -- the stratosphere may be the limit.
 
HTC Debuts Windows Phone Version of One M8 Smartphone
HTC is bringing the Windows Phone mobile OS to its flagship One M8 device -- the first time any mainstream flagship smartphone has been offered with a choice of operating systems.
 
Verizon Earns Top Rating in Mobile Network Comparison
A new report says Verizon Wireless was the top-performing U.S. cellphone service provider in the first half of 2014, on a nationwide and state-by-state basis, as well as in metro areas.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | CRM Systems | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.