News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
GET RECOGNIZED
Let an ISACA® certification elevate your career.
Register today and save
You are here: Home / Enterprise I.T. / BlackBerry, Nokia Facing a Struggle
DDoS Protection Powered By Verisign
BlackBerry, Nokia Face a Struggle Ahead, Surveys Find
BlackBerry, Nokia Face a Struggle Ahead, Surveys Find
By Adam Dickter / NewsFactor Network Like this on Facebook Tweet this Link thison Linkedin Link this on Google Plus
PUBLISHED:
APRIL
11
2013


Earlier this week financial market research firm Piper Jaffray released a survey of U.S. teens that had some good news for Apple: The majority, 62 percent, said their next smartphone purchase would be an iPhone. That's the same percentage as the previous survey of the same group last fall. Just 5 percent said said they had their eyes on a device powered by Microsoft's Windows Phone while even fewer, just 2 percent, said they wanted a BlackBerry device.

Now, there's even more bad news for the two tech giants struggling to gain share in the highly competitive smartphone market under the weight of the duopoly of Apple and Google (21 percent of the youngsters plan to buy an Android-powered phone in the aforementioned survey).

Low Expectations

MKM Partners released a study this week that also asked U.S. consumers (of all ages) about their smartphones. The study found 33 percent owned iPhones, 28.3 percent owned Samsung Electronics devices, 9.9 percent had an LG phone and 9.3 had a Motorola. Miscellaneous (which might include players like Huawei and ZTE or Lenovo) beat out both BlackBerry (3.4 percent) and Nokia (1.6 percent), according to a writeup by Barron's online.

MKM did not immediately respond to our request for the survey data or a request for information about methodology.

According to comScore, Research In Motion -- as the BlackBerry maker was formerly known -- commanding a 15.2 percent share of the U.S. mobile market in the three months ending in January, while Microsoft's share was 4.4 percent. Apple's share was 29.5 percent, while a range of phones by multiple manufacturers had a 48.6 percent share.

Without commenting directly on the survey data, wireless industry analyst Neil Shah of Strategy Analytics said it was too soon to tell if devices powered by Microsoft's Windows Phone 8 or by the BlackBerry 10 operating system will turn fortunes around in any significant way as the devices are still brand new. BlackBerry's Z10 was released in the U.S. only late last month.

Marketing Above the Noise

"I can definitely say that these are early days for these new platforms, and both BlackBerry and Microsoft need to do smart, effective marketing to get through the Apple and Samsung noise," Shah told us.

"The platforms in terms of UI [user interface] and UX [user experience] are a complete turnaround from traditional Windows 7 and BlackBerry 7. As a result it will take some time for consumers to connect with these new platforms and experiences. A similar thing was said after limited uptake of iOS and Android in the first year of its launch, but seeing where both the platforms are right now, everything is cyclic in nature."

Shah added that change is difficult and takes time for vendors, carriers and end-users to accept.

"With both Microsoft and BlackBerry having enough cash in the bank, it will be critical on how they better utilize it to increase the awareness and adoption, compared to burning it quickly without any returns," he said.

Tell Us What You Think
Comment:

Name:

Like Us on FacebookFollow Us on Twitter
TOP STORIES NOW
MAY BE OF INTEREST
Salesforce.com is the market and technology leader in Software-as-a-Service. Its award-winning CRM solution helps 82,400 customers worldwide manage and share business information over the Internet. Experience CRM success. Click here for a FREE 30-day trial.
MORE IN ENTERPRISE I.T.
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Who Is the Hacker Group Lizard Squad?
Are they dangerous or just obnoxious? That’s what many are wondering about the hacker group Lizard Squad, which tweeted out a bomb threat that grounded a flight with a Sony exec aboard.
 
Are Government Spies Tipping Off Tor?
Less than a month ago, tech news headlines heralded a Tor Project breach. Now, some are saying that government spies are sharing information with Tor to help it prevent future breaches.
 
Backoff Malware Hits 1,000+ Businesses, Likely More
More than 1,000 businesses across the U.S. might have been affected by Backoff, a new kind of point-of-sale (PoS) malware, according to the Department of Homeland Security.
 

Enterprise Hardware Spotlight
Apple Set To Release Largest iPad Ever
Tech giant Apple seems to have adopted the mantra “go big or go home.” The company is planning to introduce its largest iPad ever: a 12.9-inch behemoth that will dwarf its largest existing models.
 
Alert: HP Recalls 5 Million Notebook AC Power Cords
HP is recalling about 5.6 million notebook computer AC power cords in the U.S. and another 446,700 in Canada because of possible overheating, which can pose a fire and burn hazard.
 
Acer's New Desktop Box Rides the Chrome OS Wave
Filling out its Chrome OS line, Acer is following the introduction of a larger Chromebook line earlier this month with a new tiny $180 desktop Chromebox and also a smaller Chromebook.
 

Mobile Technology Spotlight
Apple Set To Release Largest iPad Ever
Tech giant Apple seems to have adopted the mantra “go big or go home.” The company is planning to introduce its largest iPad ever: a 12.9-inch behemoth that will dwarf its largest existing models.
 
Verizon Hops on the Voice-Over-LTE Bandwagon
Wireless provider Verizon is gearing up for a nationwide launch of its Voice-over-LTE service over the next several weeks, promising clearer and crisper phone calls and a Skype-like video service.
 
Smartphone 'Kill Switch' Law in California; Will Other States Follow?
California’s new law -- signed by Gov. Jerry Brown on Monday -- aimed at deterring cellphone theft could mean most mobile phones sold in the U.S. will soon include similar “kill-switch” tech.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | CRM Systems | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.